#BuhayTwitter: Twitter is the live connection to culture for the Philippines


With a lifesize cut-out of the #GoldenTweet winner

Manila, February 18, 2016 – Twitter today launched its #TwitterCityPH in the Philippines, the first in the Asia Pacific region, at the Mind Museum in Taguig, Metro Manila to thank its local community of users, partners and advertisers for their support. The Philippines was one of Twitter’s fastest growing markets in 2015 with millions of Filipinos using Twitter as an essential part of their national, cultural and everyday moments. See factsheet below for Nielsen research study on Twitter user behaviour in the Philippines.

The #TwitterCityPH is a temporary experiential space that shows Twitter is the live connection to culture and how Filipinos’ passions — faith, sports, TV, food, entertainment, politics — have been discovered, shared, and enjoyed more with Tweets. Follow the new @TwitterPH account to see the #TwitterCityPH for yourself.

Filipinos flocked to Twitter in 2015 and these were the key #PinoyPride cultural highlights:

●        Over 3.3 million local Tweets for the Pope’s visit in Jan 2015

Papal Visit Tweets

●        Over 2.7 billion global views of Tweets related to the Manny Pacquiao vs Floyd Mayweather fight in May 2015

Pacquiao-Mayweather Heat Map

●        Over 41 million global Tweets for the AlDub charity concert in October 2015, in addition to the 1-2 million daily Tweets about the Aldub social TV sensation

AlDub Twitter Record

●        Nearly 700,000 global Tweets for APEC Summit held in Manila in Nov 2015

APEC Summit Tweets

●        Over 6.7 million global Tweets for Miss Philippines’ win at the Miss Universe Pageant in Dec 2015

Miss Universe 2015 Tweets

As Twitter is the live connection to Filipino culture, it’s no wonder that the 2015 Golden Tweet for the Philippines comes from the AlDub social TV sensation. Yaya Dub’s Tweet had over 76,000 Retweets and was viewed nearly 2.4 million times on Twitter:

Richard Alfonsi, Twitter’s Vice President of Global Online Sales, said: “As one of the largest social media markets in the world, the Philippines has been an amazing success story for Twitter in 2015. Twitter helps Filipinos of all ages, communities, and backgrounds connect to one another every day, but it also connects the rest of the world to the country’s vibrant culture. We appreciate all of the love from Filipinos and we’re launching our first Asian #TwitterCity in the Philippines to show our commitment to our users, partners and advertisers here.”

Rishi Jaitly, Twitter’s Vice President, Media, Asia Pacific and Middle East, said: “2016 will be an exciting year for Twitter in the Philippines and there’s never been a better time for Filipinos to be on Twitter today. From the upcoming #TwitterElection and other news, sports, TV, and entertainment moments in the Philippines this year, you can be sure that Twitter will be the first service people and the media use to see what’s happening in the world, direct from the source and live as it unfolds.”

Every piece of culture in the world happens on Twitter, every second of every day, and a whole lot of Filipino culture will happen on Twitter in 2016 – ranging from entertainment such as Miss Universe’s homecoming trip, to politics with COMELEC for the first-ever #TwitterElection in the Philippines, to basketball such as PBA and the FIBA World Olympic Men’s Qualifying Tournament, and much more.

Twitter will also help brands create a live connection to their customers, to people’s passions, and ultimately, to Filipino culture. This kind of connection is possible because of Twitter’s influential live audience, premium live reach, and live creative canvas. No other service offers this combination to marketers.

About #TwitterCityPH

Installed at the The Mind Museum in a private space, #TwitterCityPH comprises of different buildings and interactive zones (i.e. a photobooth area #SelfieMuna, a classroom with the Twitter #FlightSchool training, a Twitter #Trending Frenzy Wall, an #AlDub TV Booth, a basketball court, a #FoodStrip, and #PiliPinasDebates2016 podiums to name a few) as well as city street signs, and local transportation allowing visitors to immerse themselves into local culture and discover facts about how Twitter is integrated into Filipinos’ daily lives.

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