ZenFone 3 series launched in PH, official price revealed


ASUS CEO Jerry Shen and execs showcase the new ZenFone 3 and ZenBook 3 series of mobile devices
ASUS CEO Jerry Shen and execs showcase the new ZenFone 3 and ZenBook 3 series of mobile devices

PASAY, Philippines – ASUS Philippines officially launched the ZenFone 3 series of smartphones in the Philippines at the Zenvolution event held at a hotel in Pasay City. Present at the event were executives from the company’s headquarters led by Jerry Shen, CEO of ASUSTek Computer Inc.

Members of the media, distributors, and ASUS fans got to experience the company’s latest products in a showcase that resembled the Zenvolution launch held in Taipei, Taiwan earlier this year.

The ASUS ZenFone 3 Deluxe is priced at Php 34,995
The ASUS ZenFone 3 Deluxe is priced at Php 34,995

The ZenFone 3 Series follows the success of its predecessor by offering five variants – Zenfone 3 Deluxe, Zenfone 3, Zenfone 3 Ultra, Zenfone 3 Max, and Zenfone 3 Laser.

Flagship smartphone ASUS ZenFone 3 Deluxe leads the pack with a 5.7-inch Super AMOLED screen, 6 GB of RAM, and an all-metal unibody with invisible antennas – a first in the smartphone industry.

Ethel Merioles of lifestylemanila.com draws on the Transformer 3 Pro
Ethel Merioles of lifestylemanila.com draws on the Transformer 3 Pro

In addition to smartphones, ASUS Philippines Country Manager George Su showcased three new laptop models: the ZenBook 3, Transformer 3, and the Transformer 3 Pro.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to remove,” quotes Shen as a way of describing the company’s design philosophy.

ASUS is #1 in APAC and #2 worldwide for laptops
ASUS is #1 in APAC and #2 worldwide for laptops

Shen believes that this philosophy helped propel the company to the top, ranking second in the Philippines for smartphones, second in the world for laptops, and first in the Asia-Pacific region for laptops.

“Isn’t it amazing?” Shen asks the crowd. Indeed, ASUS never ceases to amaze.

ASUS ZenFone 3 Laser has backlit capacitive buttons and loud speakers at the bottom
ASUS ZenFone 3 Laser has backlit capacitive buttons and loud speakers at the bottom

ASUS ZenFone 3 price (Philippines)

  • ASUS ZenFone 3 Deluxe: Php 34,995 (regular) / Php 44,995 (special edition)
  • ASUS ZenFone 3: Php 18,995 (5.5 inch variant) / Php 16,995 (5.2 inch variant)
  • ASUS ZenFone 3 Ultra: Php 32,995
  • ASUS ZenFone 3 Max: Php 8,995
  • ASUS ZenFone 3 Laser: Php 11,995

ASUS ZenFone 3 Deluxe (ZS570KL) specs

  • Display: 5.7″ AMOLED @ 1920×1080 + Gorilla Glass 4
  • SoC: Qualcomm Snapdragon 820
  • GPU: Adreno 530
  • Memory: Up to 6GB RAM
  • Storage: Up to 256GB ROM (expandable)
  • Card Slot: MicroSD, up to 128GB (uses SIM slot 2)
  • Camera (front): 8MP f/2.0
  • Camera (rear): 23MP Sony IMX318 + color correction sensor, dual LED flash, OIS, Triple-AF (laser, PDAF, continuous), real-time HDR
  • SIM: dual 3G/4G (micro-SIM, nano-SIM/microSD)
  • GPS: GPS, AGPS, GLONESS, BEIDUO
  • OS: Android 6 (Marshmallow) + ZenUI 3
  • Battery: 3000mAh (Quick Charge 3.0)
  • Features: Type-C USB, fingerprint sensor
  • Colors: Titanium Gray, Glacier Silver, Sand Gold

ASUS ZenFone 3 5.5″ (ZE552KL) specs

  • Display: 5.5″ Super IPS+ @ 1920×1080 + Gorilla Glass
  • SoC: Qualcomm Snapdragon 625
  • GPU: Adreno 506
  • Memory: Up to 4GB RAM
  • Storage: Up to 64GB ROM (expandable)
  • Card Slot: MicroSD, up to 128GB (uses SIM slot 2)
  • Camera (front): 8MP f/2.0
  • Camera (rear): 16MP Sony IMX298 + color correction sensor, dual LED flash, OIS, Triple-AF (laser, PDAF, continuous), real-time HDR
  • SIM: dual 3G/4G (micro-SIM, nano-SIM/microSD)
  • GPS: GPS, AGPS, GLONESS, BEIDUO
  • OS: Android 6 (Marshmallow) + ZenUI 3
  • Battery: 3000mAh (Quick Charge 3.0)
  • Features: Type-C USB, fingerprint sensor
  • Colors: Shimmer Gold, Aqua Blue, Sapphire Black, Moonlight White

ZenFone 3 5.2″ (ZE520KL) specs

  • Display: 5.2″ Super IPS+ @ 1920×1080 + Gorilla Glass
  • SoC: Qualcomm Snapdragon 625
  • GPU: Adreno 506
  • Memory: Up to 3GB RAM
  • Storage: Up to 64GB ROM (expandable)
  • Card Slot: MicroSD, up to 128GB (uses SIM slot 2)
  • Camera (front): 8MP f/2.0
  • Camera (rear): 16MP Sony IMX298 + color correction sensor, dual LED flash, OIS, Triple-AF (laser, PDAF, continuous), real-time HDR
  • SIM: dual 3G/4G (micro-SIM, nano-SIM/microSD)
  • GPS: GPS, AGPS, GLONESS, BEIDUO
  • OS: Android 6 (Marshmallow) + ZenUI 3
  • Battery: 2650mAh (Quick Charge 3.0)
  • Features: Type-C USB, fingerprint sensor
  • Colors: Shimmer Gold, Aqua Blue, Sapphire Black, Moonlight White

ZenFone 3 Ultra (ZU680KL) specs

  • Display: 6.8″ IPS @ 1920×1080 + Gorilla Glass 4 + Tru2Life+
  • SoC: Qualcomm Snapdragon 652
  • GPU: Adreno 510
  • Memory: Up to 4GB RAM
  • Storage: Up to 128GB ROM (non-expandable)
  • Card Slot: MicroSD, up to 128GB (uses SIM slot 2)
  • Camera (front): 8MP f/2.0
  • Camera (rear): 23MP Sony IMX318 + color correction sensor, dual LED flash, OIS, Triple-AF (laser, PDAF, continuous), real-time HDR
  • SIM: dual 3G/4G (micro-SIM, nano-SIM/microSD)
  • GPS: GPS, AGPS, GLONESS, BEIDUO
  • OS: Android 6 (Marshmallow) + ZenUI 3
  • Battery: 3000mAh (Quick Charge 3.0)
  • Features: Type-C USB, fingerprint sensor
  • Colors: Titanium Gray, Glacier Silver, Rose Pink

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