As our national hero, Jose Rizal once said, ‘He who does not know how to look back at where
he came from will never get to his destination.’ Tracing one’s roots is important to building one’s
character. It is crucial to keep your feet on the ground as you reach greater heights. The same
rings true for all Filipinos; we cannot truly appreciate the freedom we enjoy today without being
aware of what our ancestors have fought for to gain our independence.
To celebrate Philippine Independence Day, SM Supermalls will be holding major events to
commemorate this national holiday and encourage Pinoys to further embrace Filipino culture.
Join SM Supermalls’ Flag Raising Ceremony
Show your love of country and value the sacrifices of the Filipinos who died protecting and
defending it. Come in colors of the Philippine flag and head to SM Supermalls’ Flag Raising
Ceremony on June 12, 2022 – assembly time is at 8:30am. Give it the utmost importance, as
this is the thread that knits Filipinos together from one generation to the next.
Indulge yourself with the best Pinoy Eats
As a champion of local MSMEs, SM Supermalls will spoil you with Filipino cuisine options and
other local products from June 1-12. Savor the diverse and rich Filipino food offerings and have
a taste of the best Pinoy dishes and treats from every region of the country. Enjoy special
promotions during this period when you order your favorite Pinoy Eats on-ground or when
ordering online.
Buy Local, Buy Pinoy
Support local businesses, buy fresh local produce and other specialty items from SM’s affiliates
and tenants through the Buy Pinoy pop-up stores. Shop the best locally-made clothes,
souvenirs, décor, and food brought to you by only the best Filipino businesses from June 1 to
June 12, 2022.
“SM Supermalls have always celebrated Pinoy pride through various events where we get to
appreciate our culture and express our gratitude to the heroes of past and present. Our
Philippine Independence Day should never be taken for granted, because holding our national
pride and heritage in high regard is what makes us true-blooded Filipinos through and through.
We encourage everyone to join us as we celebrate freedom at SM Supermalls” Steven T. Tan,
President of SM Supermalls, said.
For #SafeMallingAtSM, you can follow SM Supermalls on Facebook, Instagram, and Twitter or
check out the mall entry guidelines and updates on mall hours here. You can also view the
complete SM Directory here.