Jollibee, the Philippines’ top fast-food chain, welcomes two young and dynamic teen stars to its growing family. Julia Barretto and Joshua Garcia, stars of a recent blockbuster teen romance film, are featured in Jollibee Yum Burger’s latest TV commercial that aired last March 5, 2017.
The new TVC alludes to a classic 1980’s ad produced by the fast-food chain, which showed just how irresistible Jollibee’s langhap-sarap appeal is, even to foreigners. For decades, Jollibee stayed true to its langhap-sarap claim and ensured that the Yum Burger maintains its 100% beefy, langhap-sarap goodness.
“We see incredible potential in Julia and Joshua, young millennials who believe in always seeking out the best in everything: in their respective careers, their daily decisions, and of course, their burgers,” said Jollibee AVP for Marketing Kent Mariano. “They embody a generation that won’t settle for anything less than the best and knows that for 100% beefy, langhap-sarap, there’s always the Yum Burger.”
“I was just so happy,” the young actress shared. “Jollibee was a big part of my career when I was starting out, so this endorsement is like coming home.”
Julia first endorsed the Yum Burger in 2014, which she said was “one of the best choices I’ve made so far.”
Despite being part of a renowned showbiz clan, Julia shares many things in common with other young Filipinos her age growing up. She admits to being a batang-Jollibee, with the brand being around constantly for the most important moments of her life.
“I have so many memories with Jollibee and we always went there as a family,” she shared.
When asked why she loves the Yum Burger (her favorite is the Yum Cheeseburger), the young actress answered: “It’s uniquely delicious and Pinoy. Isang langhap mo pa lang, alam mong sarap agad ang matitikman mo.”
A project worth waiting for
Joshua Garcia, on the other hand, is relatively a newcomer to Philippine showbiz. He was first seen on a long-running TV reality show, where his candid personality and relatable life story resonated among millions of viewers.
Like Julia, the 19-year-old actor was emotional upon finding out that he was chosen as an endorser for one of the country’s biggest, most-loved homegrown brands.
“I really prayed and waited for a project like this,” Joshua shared. “I cried when my handler confirmed that my Yum Burger endorsement is a go.”
The Batangas-born actor shared that he missed out on a Jollibee childhood. “I only experienced Jollibee when I started out in showbiz. It was a very memorable experience when I finally walked in a Jollibee store and bought myself a meal that I paid for with my own money.”
“I love the Yum Cheeseburger, too, because it has this kumpletong sarap,” he said. “And I love that it’s made with 100% beef. You can easily smell why it’s the best. Amoy pa lang, ang sarap na.”“We hope that Julia and Joshua will inspire Filipino millennials to continue their pursuit for the best,” concluded Mariano. “On Jollibee’s part, we will continue our efforts to ensure that the Yum Burger will always have that 100% beefy, langhap-sarap goodness, that young Pinoys all over the country love.”