MAKATI, Philippines – Shopee, the leading mobile-first marketplace in Southeast Asia and Taiwan, today announced its inaugural 9.9 Mobile Shopping Day. Slated to be the biggest mobile shopping festival in the region, Shopee Philippines will offer, on top of Free Shipping and Cash on Delivery, 24 hours of non-stop deals, including huge discounts at up to 90% off, selected products from top categories at ₱99, and exclusive offers from partners such as Belo Essentials and Unisilver Time.
“The growth of Shopee has far exceeded our expectations and we are now the number one mobile commerce player in the region. Shopee wants to mark September 9 as a milestone, the beginning of a new era for shopping where we are free to shop online anywhere and anytime on our mobile phones. We want everybody in the Philippines to join in this celebration with us,” said Terence Pang, Chief Operating Officer of Shopee.
Since officially launching across Southeast Asia and Taiwan in December 2015, Shopee has experienced significant growth. Across all markets, Shopee has over 20 million installs, 250,000 daily orders, and an annualized gross merchandise value (GMV) of USD 1.3 billion, making it the fastest growing marketplace in the region. Shopee Philippines has amassed over 2 million installs to date and gained a six-fold increase in number of orders since the start of this year.
With over 55% smartphone penetration rate, Philippines is currently undergoing a digital transformation with everyone gradually shifting to mobile. Based on a recent study by Visa2, 59% of Filipinos aged 18-35 have made a purchase via mobile. Pang further explains, ”This clearly shows the huge growth potential for mobile shopping in the country. Shopee has leveraged on this trend by focusing on building a mobile-first platform that provides a convenient way to buy and sell. The in-app live chat is one of our most popular mobile-first features, as it allows buyers to communicate directly with sellers while on-the-go. We have since facilitated over 430 million chats regionally, with 30 new chats every second.”
Shopee has collaborated with thousands of sellers to offer exclusive deals for 9.9 Mobile Shopping Day. Helen Borabo, owner of The Makeup Hub PH, shared, “I feel honored to be able to participate in Shopee 9.9 Mobile Shopping Day. Ever since I joined Shopee, my store performance has improved tremendously as there is an increase in demand and the app enables me to serve customers more efficiently as well. I would encourage all Filipinos, both online shoppers and fellow entrepreneurs, to join in this celebration.”
Shopee 9.9 Mobile Shopping Day will kick off with a countdown on September 1 with flash sales and social media contests, where shoppers can win prizes daily including ₱1,000 gift certificates and cameras. On September 9, Filipinos can enjoy even greater deals and promotions, including hourly flash sales, high-value bestsellers up for auction, and discounts up to 90% on selected items.
Shopee Philippines can be downloaded for free on Google Play and App Store. For more information on Shopee 9.9 Mobile Shopping Day, visit shopee.ph/shopee99.
