TAGUIG, Philippines (Apr 2025) — Globe’s 0917 Lifestyle is bringing iconic Japanese characters to Filipino fans with the launch of its new Sanrio Collection, blending pop culture and practicality in a fresh drop of apparel and tech accessories.
Known for its creative collaborations, 0917 Lifestyle is teaming up with Sanrio, the brand behind Hello Kitty and a host of other beloved characters like My Melody, Kuromi, Cinnamoroll, and Gudetama. The partnership adds another chapter to 0917’s expanding lineup of pop culture-inspired releases, which already includes brands like Disney, Star Wars, and Marvel.
The first wave of the 0917 Sanrio Collection rolled out in early March with Hello Kitty-themed fashion pieces, including 12 new designs featuring options for both adults and kids. Two shirt styles are made especially for children, making the collection more family-friendly and inclusive.
“Partnering with Hello Kitty allows us to bring a fresh and nostalgic experience to our customers,” said Ramdy Arcilla, Head of 0917 Lifestyle. “This collection embodies the joy and creativity that both brands stand for, offering fans a unique way to celebrate their favorite characters through trendy and functional pieces.”
Fans can expect more to come. A second wave is scheduled to include Hello Kitty-inspired gadget gear, such as a power bank, speaker, and true wireless earbuds. The collection aims to add playful personality to everyday tech while keeping things stylish and functional.
All items from the 0917 Sanrio Collection are available online at 0917lifestyle.com and via official stores on LazMall, ShopeeMall, and in Globe Stores across the Philippines.
Limited stocks are available, so fans are encouraged to shop early before the collection runs out.
