MANILA, Philippines (Aug 2025) — In a country where fried chicken is a staple comfort food, 7-Eleven is bringing a new twist to its Crunch Time lineup with the introduction of Crunchito, a brand character designed to be every customer’s hype man.
Crunchito, dressed in a fried chicken suit, joins the Crunch Time “FRYmily” to motivate customers to turn everyday meals into small wins. His upbeat personality and motivational quips are aimed at making each order of fried favorites a reason to celebrate.
Crunch Time, known for affordable fried chicken, chicken fillet, siomai, and Crunchy Pan snacks, has become a go-to for many Filipinos looking for quick and filling meals. With Crunchito joining the mix, the brand wants to create more moments that feel “FRY-nalo,” whether during a short break, late-night reward, or casual lunch.
To mark Crunchito’s debut, 7-Eleven is offering a free XL rice upgrade with every order of a 2-Piece Crunch Time Fried Chicken at P175 or Double Chicken Fillet at P112. The promo runs from Aug. 20 to Sept. 2, 2025, in all participating stores.
Beyond fried chicken, Crunch Time continues to expand its menu with affordable snacks like Crunchy Pan Pepperoni Pizza and Crunchy Pan Creamy Spinach, both starting at P22. With more than 2,400 stores nationwide, the chain remains popular for its quick service, generous servings, and homestyle taste.
Customers can learn more and join in the fun by following 7-Eleven Philippines on Facebook, @711ph on Instagram, and @711philippines on TikTok and Twitter.
