ASUS today announced the launch of the Incredible Catwalk – a creative collaboration led by Filipina-British fashion icon Kim Jones (@kimcamjones). Inspired by the stylish ZenFone 2, the Incredible Catwalk sees Kim Jones and ASUS joining forces for a whirlwind international fashion adventure, creating seven stunning fashion images across seven countries in Southeast Asia in only seven days. The seven Incredible Catwalk images are individually styled and shot on location to capture a contemporary interpretation of each country’s national dress that is inspired by their unique culture and heritage. Kim Jones stars in each shot as the model, bringing along the creative flair she has demonstrated in her portfolio of collaborations with high-profile brands such as Louis Vuitton.
“Incredible Catwalk is Southeast Asia’s ultimate fashion story. Together with ASUS, we’ve reimagined seven countries’ national dress with a modern, fashion-forward twist. Each look was shot on location across the region; it was a breathtaking, inspiring experience. I’ve captured some exciting moments on my ZenFone 2 for my followers and I can’t wait to share it”, says Kim.
Incredible Catwalk captures Kim in the modernized national dress of India, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines, each shot in an iconic backdrop within that country. Kim also recorded eight exclusive behind-the-scenes videos while on location, sharing her fashion tips and how the ZenFone 2 is her go-to accessory with her fans. These videos will soon be available on http://www.facebook.com/ASUSph.
Here are 7 of the most amazing photos taken by Kim Jones using the ASUS ZenFone 2:
Incredible Catwalk Fashion Story
“We’re very proud that The Philippines’ very own Kim Jones is collaborating with ASUS for this global campaign. She’s the perfect muse for our Incredible Catwalk collaboration. The ZenFone 2 is this season’s most stylish tech accessory and it looks incredible next to Kim in these shots. The phone shows its fashion versatility throughout the story; Kim is holding the phone in a selection of covers, including the cover designed exclusively for ASUS by international YouTube personality CutiePieMarzia. ” said ASUS Philippines Marketing Manager Jamie Zaldivar,
All the Incredible Catwalk images and behind-the-scene videos will be available at http://bit.ly/1O9DbFm starting 2 November, 2015
ASUS ZenFone 2 features
The ZenFone 2 delivers a world-leading photography experience and a powerful all-round performance, all while looking luxuriously stylish. It packs:
- A 13MP/5MP PixelMaster Camera that captures stunning, high resolution photos with zero shutter lag.
- Industry-leading Low Light mode to capture up to 400% brighter photos at night, or in low-light, without a flash.
- Real Tone flash to ensure warm skin tones and accurate color.
- Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes, ensuring foreground subjects stand out clearly and are free of shadows.
- Selfie Panorama to capture wider angel selfie photos, allowing group shots.
- For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual Mode offers users a DSLR-like experience right on their smartphone.
- A gorgeous all-new ergonomic design with a bright 5.5-inch Full HD IPS display.
- A super-fast 2.3GHz 64-bit Intel Atom processor with 4GB RAM and 4G/LTE connectivity.
ASUS ZenFone 2 price and availability
The ASUS ZenFone 2 is available in all authorized resellers nationwide in three different specifications ranging from Php9,995 to Php14,995.
ASUS ZenFone 2 technical specifications
| Product Name | Zenfone 2 | ||
| Model | ZE551ML | ZE551ML | ZE551ML |
| Operating system | Brand-new ASUS ZenUI with Android 5.0 Lollipop | ||
| Processor | 64-bit Intel Atom Z3560 Quad Core Processor (Running at 1.8GHz) | 64-bit Intel Atom Z3560 Quad Core Processor (Running at 1.8GHz) | 64-bit Intel Atom Z3580 Quad Core Processor (Running at 2.3GHz) |
| Display | 5.5-inch, 1920 x 1080 (Full HD), 403ppi IPS Display with Gorilla® Glass 3 | ||
| Network standards | HSPA+ UL:5.76Mbit/s/DL:42Mbit/s , | ||
| DC-HSPA+ UL:5.76Mbit/s/DL:42Mbit/s | |||
| LTE speed: Category 4 maximum: UL: 50Mbit/s/DL:150Mbit/s | |||
| 2G | EDGE/GPRS/GSM: 850/900/1800/1900 | ||
| 3G | WCDMA (WW) | ||
| 850/900/1900/2100 | |||
| LTE | 2100MHz(1)/1900MHz(2)/1800MHz(3)/1700MHz AWS(4)/850MHz(5)/900MHz(8)/ 1800MHz(9)/ 800MHz(18)/ (850MHz)(19)/700MHz(28) | ||
| FDD-LTE: (WW) | |||
| Memory and storage | 16GB | 32GB | 64GB |
| LPDDR3 2GB RAM | LPDDR3 4GBRAM | LPDDR3 4GBRAM | |
| Wireless | 802.11ac, Wi-Fi Direct, Bluetooth 4.0, NFC | 802.11ac, Wi-Fi Direct, Bluetooth 4.0, NFC | 802.11ac, Wi-Fi Direct, Bluetooth 4.0, NFC |
| Location | GPS/GLONASS/QZSS/SBAS/BDS | ||
| Battery | 3000mAh lithium-polymer with | 3000mAh lithium-polymer with | 3000mAh lithium-polymer |
| Optional 18W BoostMaster fast-Charging adapter | Optional 18W BoostMaster fast-Charging adapter | 18W Adapter withBoostMaster fast-Charging technology | |
| Boost Master | Yes | Yes | Yes |
| (Support with 18W Boost Master Adapter) | (Support with 18W Boost Master Adapter) | (Support with 18W Boost Master Adapter) | |
| Hard Bundle Adapter | 7W Adapter | 7W Adapter | 18W Boost Master Adapter |
| Dimension Weight | 152.5 x 77.2 x 3.9mm~10.9mm / 170g | ||
| SRP | PHP 9,995 | PHP 12,995 | PHP 14,995 |