MANILA, Philippines – Imagine giving a furry friend a second chance at life—and having them perfectly matched to you! Mars, Incorporated, known for its beloved pet care and food brands, is kicking off the first-ever Global Adoption Weekend in Manila, aiming to reduce pet homelessness in partnership with Animal Kingdom Foundation and Shopwise. This effort, part of a worldwide initiative spanning 12 countries, emphasizes compatibility between pets and owners. Their innovative WeR4HappyTails portal, already helping 160 Filipino pets find homes, pairs adopters with pets in need based on lifestyle, energy levels, and personality, creating lasting bonds.
Mars Pet Nutrition Philippines’ General Manager, John Racoma, stresses the brand’s dedication to responsible pet ownership and partnerships that promote animal welfare. Brian Poe-Llamanzares, supporting Sen. Grace Poe’s advocacy for animal rights, praises this project’s impact on the community. “Raising awareness about adopting from shelters means safer, healthier pets for Filipinos,” adds Racoma.
Pet lovers are invited to join the cause by sharing their adoption stories online using #MarsPetAdoption. For each post, Mars will donate pet food to shelters, while lucky participants stand to win a month’s free pet food. Let’s come together for a better world for pets—one adoption at a time!
FAQ
What is the Global Adoption Weekend?
Global Adoption Weekend is a Mars, Incorporated initiative to promote pet adoptions through events across 12 countries, including the Philippines.
Where is the event taking place in Manila?
The event will be held at the Shopwise Pet Fair at Ayala Malls Circuit Makati.
How does the WeR4HappyTails portal work?
The WeR4HappyTails portal uses a Compatibility Quiz to match adopters with pets from nearby shelters based on compatibility factors such as lifestyle and energy levels.
How can I participate in the online campaign?
Share your pet adoption story using hashtags #MarsPetAdoption, #MarsPetAdotionSEA, and #CommitToCompatibilitySEA during the event weekend. Mars will donate pet food to shelters for each post, and selected posts will win prizes.
What are the benefits of adopting a shelter pet?
Shelter pets are often spayed, neutered, and vaccinated, making them a healthy and prepared choice for new pet parents.
