What motivates the youngest workers in the Philippines today? Let’s dive into what Gen Z employees truly value and how their unique mix of idealism and pragmatism shapes the workplace. Ateneo de Manila University recently published groundbreaking research highlighting these emerging trends.
Why Gen Z works: blending purpose and financial stability
Born between 1995 and 2012, Gen Z workers are redefining workplace expectations. They’re not just looking for jobs—they’re seeking roles that align with their passions, provide fulfillment, and contribute positively to society. But here’s the twist: they’re equally focused on financial security. Unlike common stereotypes, they balance idealism with a deep commitment to long-term goals.
Steeled by uncertain times
Growing up amid economic challenges and the COVID-19 pandemic, Gen Z Filipinos prioritize stability. They value workplaces offering competitive salaries and solid benefits to support themselves and their families. For many, especially eldest siblings, family obligations are a driving factor.
“Family is a significant motivator,” Ateneo researchers explain. Supporting loved ones is woven into their career decisions, highlighting a core aspect of Filipino culture.
Career growth and flexibility
For Gen Z, personal achievement and skill development are essential. They aim for rapid career progression and prefer hybrid or remote work setups, valuing autonomy and balance. This differs from Millennials, who prioritize team collaboration and work-life integration.
Despite being tech-savvy like Millennials, Gen Z focuses more on saving and investing for the future. They’re also more willing to switch jobs for opportunities that align with their goals.
Meaningful work matters
This generation seeks work that reflects their values and creates societal impact. Unlike Baby Boomers or Gen X, who prioritize job security, or Millennials, who value a sense of community, Gen Z aligns their careers with personal passions and social good.
What employers need to know
To retain Gen Z talent, companies must:
- Offer career growth opportunities.
- Create values-driven workplaces.
- Provide financial benefits that cater to immediate needs and long-term goals.
A generation reshaping work
Gen Z’s pragmatic yet idealistic approach sets them apart. As Ateneo’s researchers noted: “They want their work to contribute to the organization’s mission and society.” Understanding these values is key for employers aiming to engage this dynamic workforce.
The findings, published by Mikee C. Talamayan, Dr. Mendiola Teng-Calleja, and Dr. Jaimee Felice Caringal-Go in the journal Evidence-based HRM (October 2024), shed light on what drives the youngest workers in the Philippines today.
FAQs
What makes Gen Z workers unique?
Gen Z balances idealism and pragmatism, seeking meaningful work alongside financial stability.
How does family influence Gen Z employees?
Family responsibility is a key motivator, especially in Filipino culture, driving Gen Z to pursue jobs that provide competitive salaries.
What kind of work environments does Gen Z prefer?
They favor hybrid or flexible remote setups, offering autonomy and balance.
How does Gen Z differ from Millennials?
While both are tech-savvy, Gen Z focuses more on financial security, while Millennials value teamwork and community.
What can companies do to attract Gen Z talent?
Offer career growth opportunities, align with social values, and provide robust financial benefits.
