MANILA, Philippines – Philippine Savings Bank (PSBank) is rolling out a Father’s Day campaign promoting its auto loan services, targeting Filipino dads seeking reliable family vehicles with quick approval processes and flexible payment options.
The Metrobank subsidiary’s latest push emphasizes convenience for busy fathers, offering 24-hour loan decisions through its online application platform and multiple payment channels including mobile banking, over-the-counter transactions, and 7-Eleven stores.
“For Filipino fathers juggling work and family responsibilities, having reliable transportation isn’t just about mobility—it’s about being present for their families when needed,” the bank stated in its promotional materials.
Digital-First Approach Streamlines Car Financing
PSBank’s auto loan program features an online calculator allowing potential borrowers to estimate monthly payments before applying. The digital application process aims to reduce paperwork and waiting times traditionally associated with vehicle financing in the Philippines.
The bank’s Prime Rebate feature provides automatic rebates for customers making advance or excess payments, potentially reducing loan terms or total amounts owed. This addresses the financial preferences of Filipino borrowers who often prioritize early debt settlement.
Pre-Owned Vehicle Options Expand Market Reach
Beyond new car financing, PSBank operates a pre-owned auto mart in Taguig City, offering budget-friendly alternatives for cost-conscious Filipino families. The facility at 8003 Lands R Us Realty Compound operates Monday through Saturday, 8 AM to 4:30 PM.
The pre-owned vehicle program reflects the bank’s strategy to capture different segments of the Philippine automotive market, where second-hand cars remain popular due to pricing considerations.
Retail Banking Growth Strategy
As Metrobank’s retail banking arm, PSBank has expanded to 250 branches nationwide with over 500 ATMs, positioning itself as a consumer-focused financial institution. The bank has operated in the Philippines for more than 60 years under the tagline “Simple Lang, Maaasahan” (Simply Reliable).
The Father’s Day campaign represents PSBank’s continued focus on life-stage marketing, targeting specific demographic segments with tailored financial products.
Applications for PSBank auto loans are available through the bank’s online portal at www.psbank.com.ph or at any PSBank branch location.
