MANILA, Philippines (Jun 2025) – Filipino fathers struggling with technology gaps may find relief this Father’s Day as smartphone maker vivo slashes prices on two popular devices, offering families an affordable way to keep dad connected.
The Chinese tech company announced Friday it will cut 2,000 pesos from its V50 model and 500 pesos from the Y19s starting June 14, targeting families seeking meaningful gifts for fathers who often claim they “don’t need anything.”
Local retailers report that many Filipino fathers, particularly those over 40, lag behind family members in adopting new technology. The discount campaign aims to bridge this digital divide while capitalizing on the gift-giving tradition around Father’s Day.
The vivo V50, now priced at 25,999 pesos down from 27,999 pesos, features a 50-megapixel camera system developed with German optics company ZEISS. The device targets fathers interested in documenting family moments, a growing trend among Filipino parents sharing memories through social media platforms.
For budget-conscious families, the Y19s drops to 5,999 pesos from 6,499 pesos. The entry-level smartphone includes a 5,500mAh battery and IP64 water resistance, specifications that appeal to fathers working in construction, agriculture, or other outdoor industries common in the Philippines.
Market analysts note that Father’s Day smartphone sales have grown 15% annually in Southeast Asia, driven by families upgrading older relatives’ devices. The timing coincides with mid-year bonuses for many Filipino workers, creating additional purchasing power.
The promotion runs exclusively through vivo’s physical stores nationwide and major e-commerce platforms including Shopee and Lazada, both popular among Filipino consumers for electronics purchases.
Industry observers say the campaign reflects broader competition among smartphone brands targeting the Philippines’ growing middle class, where family-oriented marketing messages resonate strongly with local purchasing decisions.
Families interested in the Father’s Day discounts can visit authorized vivo retailers or purchase online through the company’s official e-commerce channels before supplies run out.
