MANILA, Philippines (Jul 2025) – 7-Eleven Philippines has opened three new dine-in concept stores in La Union and Bacolod, expanding its footprint and elevating the customer experience. This move, part of the convenience store giant’s continuous nationwide expansion, introduces specialized offerings like a surf-themed !+? Cafe Reserve and a Crunch Time fried chicken concept.
The new 7-Eleven !+? Cafe Reserve in San Juan, La Union, at Sebay Surf Central along the National Highway, caters to both locals and tourists. The store’s interior features surfboard decor, rattan chairs, and wooden tables, complementing the coastal environment. It offers premium coffee brewed from 100% Ethiopian beans, with a menu that includes Americano, French Vanilla, Spanish Latte, and Mochaccino.
Refreshers like Iced Matcha, Iced Coconut Latte, and Iced Orange Coffee are also available. The cafe serves baked goods such as Butter Croissant, Chocolate Drizzled Croissant, and Sausage Rolls, alongside popular 7-Eleven items like Slurpee, Big Bite, and 7-Fresh Siopao.
In Bacolod City, two new 7-Eleven branches are now operating with dine-in facilities. One !+? Cafe Reserve is located in One Regis Condominium, Megaworld Upper-East, providing an accessible option for coffee enthusiasts. Additionally, a Crunch Time concept store has opened at Lopez Jaena corner Rizal Street. This branch specializes in fried chicken, offering signature fried chicken, chicken fillet, nuggets, chicken siomai, fries, and fried bread.
The openings of these new stores coincided with 7-Eleven’s birthday on July 11, and the branches participated in the brand’s five-day birthday blowout. These new locations signal 7-Eleven’s ongoing commitment to making convenience accessible across Luzon, Visayas, and Mindanao.
