NEW YORK, United States (Jul 2026) — A two-time Grammy-winning music superstar is officially taking over the global fashion scene as the newest face of a major luxury label.
Tyla has joined Kate Spade New York as its new Global Brand Ambassador, fronting the brand’s fall 2026 campaign. The partnership blends the “Water” singer’s signature style and cultural influence with the fashion house’s optimistic spirit.
Sparks fly in the new campaign
The upcoming fall campaign centers around finding joy in everyday moments. It features clever nods to the South African singer’s sophomore album, A*POP, woven into the visual storytelling.
Throughout the campaign, the pop star carries the new Duo Mini shoulder bag, which serves as the hero silhouette for the season. Pinoy fashion enthusiasts can spot the bag in fresh autumn colorways like Beet and Laurel Leaf.
Eva Erdmann, CEO and Brand President of Kate Spade New York, expressed excitement over the partnership, noting that Tyla radiates joy, optimism, and a confidence that lifts everyone around her. Erdmann added that the singer is making people feel something rare at a pivotal moment in her career.
The global announcement coincided with an album launch event hosted by Paper Magazine in Los Angeles, where the brand celebrated alongside the artist.
When can you get the collection?
The new fall collection will be available for purchase starting August 2026. Fashion fans can grab the pieces at physical retail locations and online through the brand’s official website.
Note: Philippine pricing for the Duo Mini shoulder bag has not yet been announced.
