MAKATI CITY, Philippines (Aug. 2026) — Shopping across Southeast Asia is about to get a lot easier for Pinoy bargain hunters as Shopee Philippines joins a massive regional e-commerce event.
In partnership with the Department of Trade and Industry (DTI), the e-commerce platform is participating in the 2026 ASEAN Online Sale Day (AOSD) from Aug. 8 to 10. The special shopping event brings together top e-commerce platforms from all over Southeast Asia to boost cross-border commerce through online promotions, capacity-building activities, and stronger business collaborations.
Going regional
This mega sale is part of the platform’s support for the ASEAN chairmanship of the Philippines this year. Regional digital cooperation took center stage recently during the DTI’s ASEAN Connectivity Event, where government and industry leaders discussed cross-border commerce.
During the discussions, the e-commerce giant highlighted the Shopee International Platform (SIP). This initiative is designed to help local businesses expand their reach to consumers across the region, giving Pinoy entrepreneurs a wider stage to showcase their products online.
Whether you are looking to support local sellers or explore unique products from neighboring countries, the three-day event offers a glimpse into the future of regional digital shopping.
