BERLIN, Germany (Sept. 2026) – The top women athletes in basketball are battling for global glory in Berlin, and fans around the world are getting an unprecedented front-row seat.
Through its global partnership with FIBA, tech brand TCL is bringing its TCLforHer initiative to life during the FIBA Women’s Basketball World Cup 2026, blending elite sports and smart technology to highlight female athletic achievements on and off the court.
Celebrating greatness on the court
The global tournament features 36 matches where standout players will be recognized with the TCL Player of the Game award, honoring skill, leadership, and resilience. Beyond court performance, the initiative works alongside FIBA’s “Her World, Her Rules” program to encourage young Pinays and girls everywhere to build confidence and pursue sports.
“The FIBA Women’s Basketball World Cup is a powerful platform for celebrating the confidence, resilience and teamwork that define women’s basketball,” said Wei Xue, vice president and ESG director of TCL Technology and chairman of the TCL Charity Foundation.
Bringing the arena experience home
For sports fans attending in person at Berlin Arena, interactive setups like the TCL Lucky Frame offer special fan moments, giant TIFO displays, and TV giveaways.
Outside the arena, the brand is extending the game energy to everyday home setups. Fans can catch live highlights through large smart TV screens, RayNeo wearable display glasses, and mobile devices, turning every match into an immersive viewing experience.
Note: Philippine pricing and local availability details for specific consumer products were not specified in the release.
