MANILA, Philippines (Mar 2025) — Acer maintained its stronghold in the Philippine consumer and gaming notebook markets in 2024, securing a 35.7% market share, according to research firm GfK. The company held 34.2% of the consumer notebook segment and 40.6% of the gaming notebook category, reinforcing its dominance in the country.
Acer’s success was driven by competitive pricing, wide distribution, and strategic marketing, including collaborations with popular brand ambassadors SB19 and G22. The brand’s ability to align with market trends and engage with younger consumers contributed to its growth.
The company’s Predator Gaming lineup also strengthened its position in the gaming sector, supported by initiatives such as the Asia Pacific Predator League, which fosters the esports community in the region.
“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer,” said Sue Ong-Lim, Acer Philippines Managing Director.
Acer products are available nationwide through Acer Concept Stores, authorized dealers, and online platforms, including Lazada and Shopee.
