Philippine Airlines (PAL) has launched a new holiday campaign showcasing the genuine warmth and care Filipinos are known for. Titled “Care That Comes From The Heart,” the campaign features a touching short film, “Alaga” (Care), that illustrates the airline’s commitment to heartfelt service.
The film dives into the day-to-day lives of PAL’s crew and staff, presenting tender moments of authentic Filipino hospitality. These genuine acts of care highlight the personal touch that elevates PAL’s service beyond expectations. Accompanying the film is the iconic OPM song “Sundo,” evoking nostalgia and the familiar warmth of coming home.
“Our goal is to create unforgettable travel experiences that touch the hearts of our passengers,” said Alvin Miranda, PAL’s Vice President of Marketing. “This campaign embodies the spirit of Filipino care, ensuring that every journey is a journey to remember.”
The film is now available on PAL’s official Facebook and Instagram pages. To experience this signature Filipino care in person, travelers are encouraged to book flights through the airline’s website.
FAQ
What is the campaign about?
Philippine Airlines’ new campaign, “Care That Comes From The Heart,” celebrates the unique warmth and care of Filipino hospitality, brought to life through the short film “Alaga.”
Where can I watch the film?
The film is streaming on PAL’s official Facebook page (facebook.com/flyPAL) and Instagram account (@flyPAL).
What makes this campaign special?
The film showcases the deeply personal care provided by PAL’s staff, reflecting the essence of Filipino hospitality. The use of the beloved OPM song “Sundo” adds an emotional layer, resonating with Filipinos everywhere.
What does PAL aim to achieve with this campaign?
PAL aims to inspire the world with Filipino care and service, creating travel experiences that passengers will remember for a lifetime.
How can I experience this Filipino care?
You can book a flight with Philippine Airlines through their official website, www.philippineairlines.com.