PHILIPPINES – As the holiday season ramps up across the Asia Pacific, the shopping rush is already setting records. If you’re a holiday shopper or a business owner in this region, there’s a lot of good news coming your way! A recent survey from FedEx dives deep into the trends driving holiday sales and reveals that businesses are feeling especially optimistic this season. Over 70% of small and medium-sized businesses (SMEs) in APAC expect to see growth this year, with most sales anticipated to come from within Asia, especially Southeast Asia—a region witnessing rapid e-commerce expansion.
Key takeaways from the survey include:
- Strong e-commerce momentum: With the growing popularity of e-commerce platforms, more than half of consumers report preferring online shopping, thanks to holiday discounts and deals. For SMEs, platforms like these are crucial for expanding reach and boosting sales.
- The role of fast, reliable delivery: For holiday shoppers, delivery speed is as essential as ever, with many expecting orders within three days. Free and flexible delivery options also play a big role in pushing consumers to buy.
- Sustainability matters: More than ever, consumers are seeking brands that prioritize eco-friendly practices. Over 75% are willing to pay extra for sustainable packaging, signaling a shift in preferences that businesses can leverage.
FedEx’s support for SMEs includes integrated digital solutions for e-commerce and international shipping options that keep holiday orders moving swiftly. With smart lockers across APAC and services like FedEx® Delivery Manager International, FedEx is making it easier for e-tailers to meet demand while enhancing the shopping experience.
About the Survey
FedEx commissioned Milieu Insight to conduct this survey across 12 APAC markets in October 2024, including Australia, China, and the Philippines. The findings offer a snapshot of the season’s potential for growth and the values shaping today’s holiday shoppers.
FAQ
What are APAC businesses expecting for this holiday season?
Most APAC businesses, particularly SMEs, anticipate a strong sales season, with a focus on growth driven by intra-Asia trade, especially in Southeast Asia.
How important is delivery speed to consumers?
Survey results indicate that 60% of consumers expect deliveries within two to three days, with many favoring businesses that offer fast and reliable delivery options.
Are consumers willing to pay extra for sustainable practices?
Yes, over three-quarters of consumers are willing to pay a premium for eco-friendly packaging, showing strong support for sustainable shopping.
What is FedEx doing to help SMEs during the holiday season?
FedEx supports e-tailers with integrated tools like Ship Manager for streamlined shipping, alongside international options like FedEx® International Connect Plus to meet high seasonal demands.
Why is Southeast Asia seen as a key region for growth?
Southeast Asia’s rapidly growing e-commerce sector and digital adoption have made it a significant market for holiday sales, aligning with broader intra-Asia trade trends.