Baguio City comments ‘Forevermore’ for tourism boost

Enrique Gil and Liza Soberano team up in Forevermore
Enrique Gil and Liza Soberano team up in Forevermore

BAGUIO CITY, Philippines – The City of Baguio recently adopted a resolution commending ABS-CBN’s hit romantic drama series “Forevermore” starring Enrique Gil and Liza Soberano for the show’s contribution in the promotion of the tourism in the city.

According to Resolution Numbered 92, the City of Baguio acknowledges ABS-CBN and the whole production of “Forevermore” for helping boost the tourism industry of the summer capital of the Philippines.

“Due to the popularity of the said teleserye, tourists and visitors have been flocking to the City of Baguio to visit and get a glimpse of ‘La Presa’ which has become an instant tourist attraction for the City of Baguio and Tuba, Benguet,” the resolution stated, referring to the show’s fictional town where its characters Xander (Enrique) and Agnes (Liza) fell in love with each other.

“Forevermore” revolved around the love story of two different people—the rebellious and rich kid Xander and the Strawberry Jam Queen of Benguet Agnes.

After it aired in October 2014, “Forevermore” conquered the national TV ratings game and social media sites because of the gripping love story of the Xander and Agnes. The finale episode the Enrique and Liza-starrer even scored the series its all-time high national TV rating of 39.3%.

Adding to the success of the series, “Forevermore” has become one of the latest Filipino series aired internationally, most recently in Kazakhstan, Cambodia, Vietnam, and other parts of Africa.

From the production of Star Creatives, “Forevermore” is under the direction of Cathy Garcia Molina.