PHILIPPINES – You can now drive around as Batman or Riddler in Waze starting today until October 31, 2020. Partnering with Warner Brothers and DC, the navigation platform is introducing elements to promote the upcoming movie “The Batman” starring Robert Pattison.
With the newest update, users have the ability to set their mood avatar to either Batman or The Riddler. Users can also change the navigational voice to either Batman (Kevin Conroy) or The Riddler (Wally Wingert).
Drivers can drive around follow The Riddler’s clues or enter “stealth mode” like Batman. The feature is available globally in English, Spanish and Portuguese.
Drivers can also change Waze car icons and hop in the Batmobile or The Riddler’s racer to guide the way, and select the Batman or The Riddler moods to heroically or cleverly outsmart traffic. Finally, Spotify users can listen to the DC Super Hero or Super-Villain playlist while driving via the Waze Audio Player feature.
“By partnering with Waze on this innovative interactive program, we are giving fans the opportunity to get behind the wheel of their own reimaged Batmobile as the iconic DC Super Hero Batman who is known for having incredible gadgets and the coolest vehicles,” said Robert Oberschelp, senior vice president, global brand product, Warner Bros. Consumer Products.
“As fans gear up to celebrate this year’s Batman Day, this will add some fun to their drive and take their imagination to new places.”
“We are so excited to be partnering with WBCP and DC to bring this experience to our users,” said Erin Bellsey, Head of Brand Programs, Waze.
“Given the year we’ve had, I think we all need some superhero support to guide our way, and we can’t think of a better way to do it than with the first ever Waze program that features two iconic characters’ Voice navigation, Moods, and Cars. We’re also thrilled to be working with our Audio Player partner, Spotify, to bring the experience to life with fun music for drivers around the world.”