Bitget Wallet, the leading non-custodial crypto wallet, has officially rolled out its new brand identity, reflecting its evolution into a full-service crypto platform for everyday use. The update introduces a new logo, simplified interface, and four key features: Trade, Earn, Pay, and Discover.
The rebrand brings forward Bitget Wallet’s commitment to the Crypto for Everyone Movement, aimed at onboarding the next billion users. The brand launched over $1 million in community incentives to reward users and drive deeper engagement with the platform.
With over 80 million global users and a 300% user growth in the last year, Bitget Wallet is gaining momentum across both emerging and established markets. According to the firm, the most rapid growth occurred in Africa (+959%), Europe (+367%), and the Middle East (+350%).
“The role of wallets is evolving — it’s moving from a niche tool to one with real-world utility for everyday needs,” said Alvin Kan, COO of Bitget Wallet. “This rebrand is part of a longer-term plan to make crypto accessible for everyone. We’re building towards a future where interacting with crypto feels as easy as using Uber or PayPal,” he added.
In the Philippines, Bitget has established itself as a trusted name among local users thanks to its seamless PHP integration, mobile-first experience, and grassroots community efforts. Initiatives such as PayFi in Siargao, Bitget Wallet Lite on Telegram, and recurring offline activations have brought practical crypto education and use cases to Filipinos across the country, from Metro Manila to the islands.
Jose Mendoza, Bitget’s Country Manager, introduced the reimagined Bitget Wallet during a Bitcoin Pizza Day celebration on 24 May 2025 at BGC, Taguig City. The event brought together hundreds of crypto enthusiasts, influencers, and community leaders to commemorate the historic moment when Laszlo Hanyecz paid 10,000 BTC for two pizzas in 2010.
The Manila gathering was part of a global Bitcoin Pizza Day initiative by Bitget, which hosted events across five continents and distributed pizzas to over 2,000 people. From May 19 to 24, celebrations took place in Metro Manila, along with cities like Abuja, Cape Town, Buenos Aires, São Paulo, Mexico City, Lisbon, Barcelona, Florence, Milan, Athens, Penang, Dubai, Taipei, and Ho Chi Minh City.
Looking ahead, Bitget Wallet plans to integrate national QR payment systems, expand yield-earning tools, and support tokenized real-world assets like stocks and gold, bringing the next wave of crypto utility to users worldwide.
“Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for on-chain assets,” said Gracy Chen, CEO of Bitget. “Users now have an even more powerful tool—simple to use, accessible, and packed with capabilities—that connects people to opportunity, wherever they are, whenever they need.”
More details on the brand update and product roadmap are available on the Bitget Wallet blog.
