TAGUIG, Philippines – With the changing lifestyle of today’s urban Filipinos, everyday dining experiences also become more dynamic and a lot more vibrant. Nowadays, urban Filipinos prefer a more convenient place where everyone in the group can enjoy total customer satisfaction—from the food they crave for, to being immersed in a more laidback atmosphere where each of them has the opportunity to engage in conversations.
Understanding the urban Filipinos distinct dining preferences, Max’s Group, Inc. (MGI) is now venturing into the lifestyle hotspot that is Burgos Circle in Bonifacio Global City to introduce its pioneering shared space, multi-format dining concept, Burgos Eats.
“We envision Burgos Eats to become a breath of fresh air in the local casual dining scene and enrich the Filipinos’ dining tradition while catering to the country’s changing food culture,” says Jim T. Fuentebella, MGI’s Executive Director for Marketing. It provides a convenient space for people to get together and share ideas over a variety of good food within the buzzing district of Burgos Circle, a highly urbanized hub in the metro characterized by a community of people leading multi-faceted cosmopolitan lifestyles.
Burgos Eats caters to the modern Filipino food culture by reinventing ordinary dining experiences to make it more fun and a lot more engaging. The overall blueprint of the shared space dining establishment is designed for better interaction between brands and diners to prosper by allowing the space to become the epicenter of leisure and activity.
A fusion of different experiences
Burgos Eats allows MGI—the largest casual dining operator in the country—to go beyond their individual stores and create a venue where a community of diners can interact with each other and some of the company’s loved food brands, such as Yellow Cab, Pancake House, Teriyaki Boy, Krispy Kreme, and Jamba Juice.
As off-mall dining experiences become more popular among various age groups in the country, the company feels that its recent foray into a culinary-lifestyle hub gives it an edge against the rest of the competition.
A sense of diverse flavor, vibe, and interaction welcomes diners as one step into Burgos Eats. Once inside, visitors will find themselves surrounded by the multiple yet distinct characteristics of MGI brands—the vibrant New York mood of Yellow Cab, the friendly Japanese experience of Teriyaki Boy, the joyful sweetness of Krispy Kreme treats, the healthy blends of Jamba Juice, and the warm, homey atmosphere of Pancake House—all under one roof.
An even more interesting feature of Burgos Eats is the freedom and the flexibility that diners can enjoy within the shared space. Wherever they may be in any of the five MGI stores at the venue, customers can order whatever they want from all five restaurants without having to physically move from one store to the next. An example would be ordering a smoothie from Jamba Juice without leaving the table in Pancake House—an innovative approach that gives diners the chance to experience the diversity of dining experiences that MGI offers.
With this blueprint in mind, Burgos Eats transforms one’s ordinary dining expectation to curate a more intimate yet interactive urban dining experience. With the rich mix of flavors and interaction, Burgos Eats thus becomes an epicenter of leisure and activity that gives its community a momentary escape from the buzz of the busy metro.
