MANILA, Philippines – Sneakerheads, rejoice! If you’ve ever been to one of those outlet stores located in Pasay, Marikina Riverbanks Mall, or Subic, chances are you’ve been to one of the many branches owned and operated by The Outlet People, Inc. (T.O.P.) one of the leading Nike retailers in the Philippines.
Today, T.O.P. opens Capital, its first lifestyle-oriented shoe retail store at the Ayala UP Town Center, Quezon City.
Housed within its bright interiors is a wide selection of the latest and most stylish footwear. Friendly staff are ready to help you pick the perfect pair of shoes depending on your personal needs – be it it comfort, style, or function.
Footwear brands include Nike, adidas, Puma, Asics, New Balance, and Fred Perry.
Beyond footwear, the store also offers a selection of socks, caps, and bags. Speaking of bags, MiPac and Hype are available exclusively on Capital.
The grand opening was graced by Capital’s brand ambassadors, 8 of the finest young athletes and campus hotties such as Carly Laurel, Nico Cu Unjieng, Ria Atayde, Gino Aganon, Marky Mercado, and Neil Dy. The roster also includes Ateneo Blue Eagles reporter Lia Cruz and UAAP superstar Jarrel Lim of the UP Fighting Maroons.
Why the name Capital?
Senior Manager Pauleen Reyes-Ng explains that millennials consider good footwear as an investment, an ideal that the Capital stores are very much aligned with.
As of writing, two more Capital outlets are already being built in Circuit Makati and Uptown, BGC, Taguig, so watch out for it!
Full press release follows.
Step into the new shoe movement: The Capital Launch
There are a multitude of ways that the millennial generation express themselves and their individuality. Throughout the years, Philippine society has seen an impressive growth for this group of emerging youth in terms of a more developed taste in the arts, culinary experiences and, of course, an elevated fashion sense.
From teenagers fresh out of high school to climbing-up-the-corporate-ladder yuppies, this discriminating love for fine art, whether it be a kind of appreciation or an adaptation into a lifestyle, is slowly becoming a common practice. Brought about by the digital era, information on the latest trends and hippest “want-to-haves” has never been so easy. With a touch of a button or a simple click, imaginations are awakened and the door to endless possibilities are opened to exploration.
This then, brings us to the landscape of sneaker culture. Owning a pair is one, but taking that first step with it? This becomes a whole different story—a story that The Outlet People, through Capital, wants to help you create. The definitive moment of owning a pair of sneakers you’ve once only admired from afar not only marks your sartorial prowess, but it also establishes your unique personality. Capital helps you pave the way for a new shoe movement that celebrates your individuality and inimitable charm.
Consumers are assured that the Capital experience goes beyond regular shoe shopping. Capital personnel are also enthusiasts who revel in their love for kicks. In effect, this creates a community of shared interests and an understanding of the story behind every shoe release.
Located in UP Town Center, Capital carries sought-after shoe brands such as Nike, Adidas, Puma, New Balance, Asics Tiger, and Fred Perry. It will also open two more branches at Circuit Makati and Uptown BGC late this year. Popular European street brands MiPac, Hype and Cayler & Sons will also be exclusively available in Capital.
Join #Capital_PH in the newest, freshest #NewShoeMovement #GovernedBySoles and dive into the pleasure of celebrating one’s passion for kicks and self-expression.
Don’t miss out: join the Capital movement.
Capital UP Town Center photo gallery