MAKATI, Philippines – When it comes to giving the best experience to its customers, Carmen’s Best has been taking leaps and bounds to make patrons get more than just a scoop of their ice cream.
Since it first started putting a smile to their customer’s faces through their fun and intriguing flavors in 2011, the homegrown ice cream brand has become a favorite for many. Carmen’s Best has also since distributed their products, made only of fresh milk from their own dairy farm, to over 200 outlets, including airlines (PAL, Delta, and Qantas), coffee shops, grocery stores, and even export to Singapore!
Aside from distributing to these outlets, Carmen’s Best also opened a kiosk at Alabang Town Center in Muntinlupa. For its owner Francisco “Paco” Magsaysay, this physical store made him realize that there are still many patrons who do not know their product.
“When we first opened our store in Alabang, we found out that there are still a lot of people, who have never tried Carmen’s Best,” said Magsaysay. “So, I said that we need more stores and embark on retail business.”
Last year, Carmen’s Best unveiled its first ice cream parlor in Power Plant Mall in Rockwell, Makati City. According to Paco, this sit-down store, with a counter that looks like traditional ice-cream cart, was not originally part of their plan.
But when a space opened in the new wing of the said mall, he knew that it was the chance for them to reach out to more customers and let them have more than just single-serve cups of their ice cream. They also serve their products in homemade cones.
“I want to let as many people taste our products so, we consider this store as our showroom where everyone can try our ice creams flavors,” shared Magsaysay. “But of course, running a retail store is different from business-to-business selling of products.”
As a hands-on businessman, Magsaysay knew that they need to integrate digital tools to boost the operations of their store, especially with the increasing number of patrons lining up every day to get their ice cream.
Recently, Carmen’s Best chose business solutions integrator Genie Technologies, Inc. (GenieTech) in rolling out a new point of sale (POS) system that can help the gourmet ice cream brand not just in boosting their operations but also, deliver the best service to their customers.