Jeyrick Sigmaton, popularly known as Carrot Man is the newest face of a clothing and footwear brand.
In its official Instagram page, Boardwalk Philippines shared a photo of Sigmaton wearing a hood in a photoshoot, welcoming the social media sensation to its family.
Sigmaton, a 21-year-old vegetable farmer from Mt. Province, became an instant celebrity after his picture carrying a basket of carrots went viral on social media. Netizens have pointed out his resemblance to Korean actors.
A report claims that the 21-year-old carrot farmer from Mountain Province received P100,000 for the endorsement deal.
Boardwalk endorsers includes famous male celebrities such as Matteo Guidicelli, JC de Vera and Alden Richards.
