PHILIPPINES – EastWest Bank’s Visa Platinum Credit Card has been awarded the prestigious Best Cashback Credit Card title by The Asian Banker. This recognition emphasizes the bank’s commitment to providing innovative and customer-focused financial solutions. The EastWest Visa Platinum Credit Card stands out for its industry-leading 8.88% cashback on various categories such as dining, online shopping, fuel, and utilities, making it highly competitive in the lifestyle credit card market.
Amid shifting consumer spending habits due to the pandemic, EastWest adapted its credit card offerings to align with modern needs. The enhanced cashback program, along with exclusive travel insurance and concierge services, reflects the card’s dedication to improving the overall experience for its users. These changes contributed to a notable 216% increase in new card sign-ups and higher monthly billings.
Bank officials, including President Jacqueline Fernandez and SVP Mia Tamayo, praised the recognition, linking it to the company’s commitment to innovation and customer service. As EastWest Bank celebrates its 30th anniversary, it continues to focus on adapting to the evolving needs of Filipino consumers, ensuring its products provide tangible benefits and rewards. Looking ahead, EastWest plans to strengthen its digital initiatives and improve the financial tools it offers.
The award cements EastWest’s position as a leader in the banking industry, offering a wide range of products that meet the financial goals of its growing clientele.