Evercoss, the number one smartphone brand in Indonesia has announced that they are going to enter the Philippine market in 3rd quarter of 2014. This international brand is not only trying to compete with the international high end smartphones but also they are very interested to compete with our top local brands like MyPhone, Cherry Mobile and StarMobile. Evercoss plans to sell units with similar specs at a much lower price.
Evercoss started last 2008 with 10 employees with the sales of less than 1,500 units per month, but now in 2014 they are more than 500 employees and selling more than 1.5 millions units per month.
Lets see how Evercoss will affect the sales of local brands here in the Philippines.