It was an xtraordinary week like no other. For the love of the proper lubricants and the heroes of XMen Apocalypse!
Caltex, through its partnership with 20th Century Fox for the latest installment of the most-anticipated blockbuster movie X-Men: Apocalypse, gave X-Men fans the chance to experience the Power of Xat the SM Mall of Asia Atrium.
The venue was transformed into the X-Men School for Gifted Youngsters where mall-goers can enjoy fun, enjoyable and exciting activities, plus a chance to win exclusive X-Men gift bags.
Participants brought out the mutants in them in the Race to The Power of X arcade challenge. They also released their strength in the Release the Power of X hammer game and tested their minds in the Match the Power of X challenge. They also had their selfies with your favorite X-Men characters taken at the photo booth.
The event also served as the launch pad for Delo® Sportswith ISOSYN® Technology where motorists learned how to protect and maximize the power of their car engines at the Caltex Delo Sports product demo area.
“At Caltex, our customers are the cornerstone of our business. Every bottle of Caltex Havoline and Delo engine oil is imbued with the power to protect their engines and deliver optimized performance. To help our customers ‘Enjoy the Journey’ even more, we’ve tailored exclusive offers and activities to make every journey with Caltex an exciting one,” says Joseph Bronfman, CPI Area Business Manager for Lubricants, Philippines and Vietnam. “This is also a very opportune event as we introduce Delo Sports, the latest from the Caltex diesel engine oil product family, which will allow motorists to experience the full power and performance of their diesel engines in their everyday drive.”
It was indeed an exciting, power-packed event with no less than the Caltex and X-Men releasing the Power of X for everyone to experience.
In answer to the increasing popularity of diesel-powered sports utility vehicles in the Philippines and the continued changes in Original Equipment Manufacturers (OEMs) engine designs, Caltex Lubricants introduces the latest member of its Diesel Engine Oil product family, Delo® Sports with ISOSYN® Technology. Delo Sports is specifically designed for SUVs and pick-up trucks. Delo Sports provides enhanced engine protection and power even under the most challenging of driving conditions.
With its renowned ISOSYN® technology, the combination of premium base oil and high performance additives that provides superb parts protection, Delo Sports has high oxidation stability, excellent dispersancy and anti-wear characteristics thus extending engine life. It provides excellent deposit control which is a must for turbocharged diesel engines that encounters very high temperatures during on or off-road driving conditions.
“Caltex Lubricants is very responsive to the market needs and this is why we have released Delo Sports in the country. With Delo Sports, motorists can now experience the full power and performance of their diesel engines in their everyday drive,” said Joe Bronfman, Chevron Philippines, Inc. (CPI) Area Business Manager for Lubricants, Philippines, and Vietnam.
is designed to provide ultimate protection for diesel-powered sport utility and sport activity recreational vehicles that require heavy-duty type engine oils with the highest performance rating of API CJ-4. Delo Sports Synthetic Blend SAE 10W-30 meanwhile is especially designed for the latest models of sports utility vehicles fitted with common rail fuel injection systems where API CI-4 performance is required.