Hi ASTIG PR team,
Thank you for your support, as always! 🙂
Best regards,
Eilace
On Sun, 28 Jun 2026 at 18:45, ASTIG.PH PR wrote:
Free Fire’s biggest update yet turns every match into a party
>
Keep rockin’
ASTIG.PH Team
>
Geek Mode Media Group
Business: [email protected]
San Lorenzo Place Tower 3, EDSA cor. Chino Roces Ave., Makati City,
Philippines 1231
>
>
>
>
On Tue, Jun 23, 2026 at 2:02 PM Eilace, Yi Lei Nyeo
wrote:
>
> Dear media friends,
>
>
> We’re reaching out to share news of Free Fire’s 9th Anniversary
> celebration, running from June 24 to July 26 under the theme “Fighting
> in Unison, Partying as One.”
>
> To mark the milestone, Garena is rolling out Free Fire’s biggest social
> and gameplay update to date, headlined by the game’s largest-ever lobby overhaul
> with a new 3D Party Lobby, alongside new gameplay systems, refreshed
> Battle Royale and Craftland experiences, and a host of exclusive
> anniversary rewards.
>
> Now in its ninth year, Free Fire continues to bring players together
> through shared experiences, teamwork, and community-driven content, with
> this year’s celebration focused on helping players connect, compete, and
> celebrate as one.
>
> Please find the attached press release for more details, along with the
> high-resolution banners in this folder
>
> .
>
> We’d greatly appreciate any coverage consideration and are happy to
> provide additional information if helpful!
>
>
> Best regards,
> Eilace Nyeo
> PR & Communications
> Garena
> 1 Fusionopolis Place #05-10
> Galaxis, Singapore 138522
> *www.sea.co **m *
>
> ——————————
>
>
> Garena Free Fire Unleashes Its 9th Anniversary with the Biggest Social
> and In-Game Celebration
>
> –
>
> “Fighting in Unison, Partying as One” celebrates friendship,
> thrilling battles, and teamwork across the Free Fire community
> –
>
> Free Fire’s biggest lobby overhaul to date introduces a fully
> interactive 3D Party Lobby, featuring new ways to connect, compete, and
> celebrate together
> –
>
> From June 24 to July 26, players can dive into a new Skill Boost and
> Weapon Awakening system, earn a whole new tier of upgraded rewards, and
> collect exclusive items
>
>
> [image: image.jpeg]
>
>
> Singapore / Malaysia / The Philippines, June 23 2026 – Garena Free Fire
> is ushering in its 9th anniversary, rallying fans and players worldwide
> from June 24 to July 26 under the theme “Fighting in Unison, Partying as
> One.” Throughout the anniversary festivities, players can strengthen
> connections with friends and fellow players around the globe, take on
> action-packed gameplay experiences, and claim a host of exclusive
> anniversary rewards.
>
>
> Headlining the celebration is a brand-new 3D Party Lobby inspired by the
> 9th anniversary theme, alongside expanded character and weapon
> personalization and progression systems across Battle Royale and Clash
> Squad modes, reimagined Battle Royale revival mechanics, refreshed
> Craftland experiences, and a wealth of free and limited-time rewards.
>
>
> As Free Fire marks its 9th anniversary, the game remains committed to
> delivering fresh, player-first experiences that bring its global community
> closer together, creating new ways for players to connect, compete, and
> celebrate as one.
>
>
> [image: image.jpeg]
>
>
> The Biggest Party Lobby Overhaul in Free Fire History
>
> Free Fire has launched its biggest lobby overhaul to date with an all-new
> 3D Party Lobby created for its 9th anniversary. Replacing the traditional
> classic lobby, the new space transforms the player experience into a fully
> interactive social hub inspired by the 9th Anniversary Stadium.
>
>
> Players can explore a variety of multiplayer activities, including dance
> floors with a Group Dance Captain feature, launch pads, seesaws, and
> interactive benches. Competitive experiences are further enhanced with
> features like the Arena Showdown, where live predictions add a new layer of
> excitement and engagement. The Party Lobby also introduces playful social
> features such as Saddle Brawl and character size-changing effects, creating
> new ways for players to connect and enjoy the Free Fire experience together.
>
>
> [image: image.jpeg]
>
>
> New Gameplay: Epic Fight in Battle Royale and Clash Squad Modes
>
> As part of an ongoing commitment to gameplay innovation, Free Fire is
> introducing two new systems across both Battle Royale and Clash Squad
> modes. These additions give players greater freedom to customize their
> playstyle and adapt to different combat scenarios while enhancing character
> abilities and weapon performance.
>
>
> The Skill Boost System enables players to tailor skill paths for greater
> versatility across 8 popular characters: Alok, Chrono, Homer, Kassie, Koda,
> Oscar, Skyler, and Wukong. Meanwhile, the Weapon Awakening Mechanism
> enables players to use Weapon Awakeners to upgrade any weapon in the game,
> enhancing weapon performance and unlocking new tactical possibilities.
>
>
> Reimagined Battle Royale mode
>
> Free Fire’s signature Battle Royale mode receives a range of updates
> designed to encourage teamwork and bring squads closer together. A
> brand-new teammate revival mechanic lets players bring eliminated allies
> back into battle, creating more opportunities for dramatic comebacks.
>
>
> Players can also participate in Anniversary Quests found at quest points
> and vending machines in designated Battle Royale locations. These
> team-based challenges encourage cooperation through shared rewards and a
> variety of engaging objectives, including shooting scattered Anniversary
> Fragments, collecting coins via jump pads, and reforging the great sword
> across the battlefield. As quests are completed, players can upgrade the
> area to unlock team buffs, enhanced rewards, vending machine discounts,
> anniversary-themed effects, and other map enhancements.
>
>
> What’s more, the 9th Anniversary Party Venue debuts as an upgraded point
> of interest, featuring anniversary-themed visuals, character artwork, and
> interactive decorations that evoke nostalgic memories for longtime players.
> Players can also experience several new gameplay interactions, including a
> new downed-state animation and a playful Fist Bump interaction that can be
> triggered after battles.
>
>
> [image: image.jpeg]
>
>
> Celebrate with Exclusive Rewards and Anniversary Collectibles
>
> Free Fire’s 9th anniversary celebration brings an upgraded lineup of
> rewards, featuring some of the battle royale’s most popular reward
> categories and designs to date. Players can earn the exclusive 9th
> anniversary Backpack, co-designed and selected by the community earlier
> this year, alongside a themed Male Bundle, an upgraded PARAFAL gun skin, a
> Katana skin, and more by completing event milestones.
>
>
> Inspired by this year’s “Epic Fight” theme, the Male Bundle showcases
> elevated design details, including fragmented shoulder elements that
> symbolize a player who has been reforged and strengthened through battle.
>
>
> [image: image.jpeg]
>
>
> Additional collectibles will also be available, including a premium Male
> Bundle and a new AUG EVO Gun featuring upgraded privileges such as special
> sound effects and scope designs. The premium Male Bundle showcases dynamic
> VFX textures with continuously shifting forms, complemented by a shoulder
> summon effect inspired by transformation and rebirth.
>
>
> Players can also look forward to new Group Skydive and Group Travel
> Emotes, offering fresh ways to celebrate and coordinate with teammates in
> style.
>
>
> [image: image.jpeg]
>
>
> Craftland Gets a 9th Anniversary Makeover
>
> Two popular player-created Craftland maps will receive special 9th
> anniversary reskins and themed events. In Free Garden, an Energy Storm
> transforms fruits into Energy-Mutated Fruits, which players can collect and
> exchange for rewards in the Activity Shop. Meanwhile, Steal A Pet
> introduces a two-week event where players can earn points redeemable for
> limited-time gifts and pets, bringing fresh anniversary experiences to
> community-created content.
>
>
> [image: image.jpeg]
>
>
> An Anniversary Theme Song to Bring It All Together
>
> To mark its 9th anniversary, Free Fire will release a new theme song,
> “Made for the Fire,” on June 24. The track will be available on Spotify
> through Free Fire’s official music channel, bringing this year’s “Epic
> Fight” theme to life while celebrating players’ resilience, growth, and
> passion throughout their Free Fire journey.
>
>
> Players can listen to the song on Free Fire’s official Spotify channel at
> https://open.spotify.com/artist/6Lad89OaqnRo5nf7FyVipt
>
>
> For more exciting updates, stay tuned to the official Free Fire channels:
>
> –
>
> Website: https://ff.garena.com/en/
>
>
> –
>
> YouTube: https://www.youtube.com/@freefiremalaysiaofficial
> –
>
> Instagram: https://www.instagram.com/freefiremalaysiaofficial/
> –
>
> Facebook: https://www.facebook.com/freefiremalaysia/
> –
>
> TikTok: https://www.tiktok.com/@freefiremalaysiaofficial
>
>
> Garena Free Fire can be downloaded on both the App Store
>
> and Google Play
>
> .
>
>
> About Garena
>
> Garena is a leading global online games developer and publisher. Free
> Fire, its self-developed mobile battle royale title, is the most downloaded
> mobile game in its genre for seven consecutive years, according to Sensor
> Tower App Performance Insights. The title has also ranked as the world’s
> most downloaded mobile game across multiple years since 2019.
>
>
> Garena is run by passionate gamers and has a unique understanding of what
> gamers want. It exclusively licenses and publishes hit titles from global
> partners – such as Arena of Valor and Call of Duty: Mobile – in selected
> markets globally. Garena champions social and entertainment experiences
> through games, enabling its communities to engage and interact. Garena is
> also a leading esports organiser and hosts some of the world’s biggest
> esports events.
>
>
> Garena is a part of Sea Limited (NYSE:SE), a global technology company.
> In addition to Garena, Sea’s other core businesses include its e-commerce
> arm, Shopee, and digital financial services arm, Monee. Sea’s mission is to
> better the lives of consumers and small businesses with technology.
>
>
Hi ASTIG PR team, Thank you for your support, as always! 🙂 Best regards, Eilace On Sun, 28 Jun 2026 at 18:45, ASTIG.PH PR < [email protected] > wrote: https://astig.ph/garena-free-fire-9th-anniversary-update-2026/ Keep rockin' ASTIG.PH Team Geek Mode Media Group PR: [email protected] Business: [email protected] San Lorenzo Place Tower 3, EDSA cor. Chino Roces Ave., Makati City, Philippines 1231 On Tue, Jun 23, 2026 at 2:02 PM Eilace, Yi Lei Nyeo < [email protected] > wrote: Dear media friends, We're reaching out to share news of Free Fire's 9th Anniversary celebration, running from June 24 to July 26 under the theme "Fighting in Unison, Partying as One." To mark the milestone, Garena is rolling out Free Fire's biggest social and gameplay update to date, headlined by the game's largest-ever lobby overhaul with a new 3D Party Lobby, alongside new gameplay systems, refreshed Battle Royale and Craftland experiences, and a host of exclusive anniversary rewards. Now in its ninth year, Free Fire continues to bring players together through shared experiences, teamwork, and community-driven content, with this year's celebration focused on helping players connect, compete, and celebrate as one. Please find the attached press release for more details, along with the high-resolution banners in this folder . We'd greatly appreciate any coverage consideration and are happy to provide additional information if helpful! Best regards, Eilace Nyeo PR & Communications Garena 1 Fusionopolis Place #05-10 Galaxis, Singapore 138522 www.sea.co m Garena Free Fire Unleashes Its 9th Anniversary with the Biggest Social and In-Game Celebration "Fighting in Unison, Partying as One" celebrates friendship, thrilling battles, and teamwork across the Free Fire community Free Fire's biggest lobby overhaul to date introduces a fully interactive 3D Party Lobby, featuring new ways to connect, compete, and celebrate together From June 24 to July 26, players can dive into a new Skill Boost and Weapon Awakening system, earn a whole new tier of upgraded rewards, and collect exclusive items Singapore / Malaysia / The Philippines, June 23 2026 – Garena Free Fire is ushering in its 9th anniversary, rallying fans and players worldwide from June 24 to July 26 under the theme “Fighting in Unison, Partying as One.” Throughout the anniversary festivities, players can strengthen connections with friends and fellow players around the globe, take on action-packed gameplay experiences, and claim a host of exclusive anniversary rewards. Headlining the celebration is a brand-new 3D Party Lobby inspired by the 9th anniversary theme, alongside expanded character and weapon personalization and progression systems across Battle Royale and Clash Squad modes, reimagined Battle Royale revival mechanics, refreshed Craftland experiences, and a wealth of free and limited-time rewards. As Free Fire marks its 9th anniversary, the game remains committed to delivering fresh, player-first experiences that bring its global community closer together, creating new ways for players to connect, compete, and celebrate as one. The Biggest Party Lobby Overhaul in Free Fire History Free Fire has launched its biggest lobby overhaul to date with an all-new 3D Party Lobby created for its 9th anniversary. Replacing the traditional classic lobby, the new space transforms the player experience into a fully interactive social hub inspired by the 9th Anniversary Stadium. Players can explore a variety of multiplayer activities, including dance floors with a Group Dance Captain feature, launch pads, seesaws, and interactive benches. Competitive experiences are further enhanced with features like the Arena Showdown, where live predictions add a new layer of excitement and engagement. The Party Lobby also introduces playful social features such as Saddle Brawl and character size-changing effects, creating new ways for players to connect and enjoy the Free Fire experience together. New Gameplay: Epic Fight in Battle Royale and Clash Squad Modes As part of an ongoing commitment to gameplay innovation, Free Fire is introducing two new systems across both Battle Royale and Clash Squad modes. These additions give players greater freedom to customize their playstyle and adapt to different combat scenarios while enhancing character abilities and weapon performance. The Skill Boost System enables players to tailor skill paths for greater versatility across 8 popular characters: Alok, Chrono, Homer, Kassie, Koda, Oscar, Skyler, and Wukong. Meanwhile, the Weapon Awakening Mechanism enables players to use Weapon Awakeners to upgrade any weapon in the game, enhancing weapon performance and unlocking new tactical possibilities. Reimagined Battle Royale mode Free Fire's signature Battle Royale mode receives a range of updates designed to encourage teamwork and bring squads closer together. A brand-new teammate revival mechanic lets players bring eliminated allies back into battle, creating more opportunities for dramatic comebacks. Players can also participate in Anniversary Quests found at quest points and vending machines in designated Battle Royale locations. These team-based challenges encourage cooperation through shared rewards and a variety of engaging objectives, including shooting scattered Anniversary Fragments, collecting coins via jump pads, and reforging the great sword across the battlefield. As quests are completed, players can upgrade the area to unlock team buffs, enhanced rewards, vending machine discounts, anniversary-themed effects, and other map enhancements. What’s more, the 9th Anniversary Party Venue debuts as an upgraded point of interest, featuring anniversary-themed visuals, character artwork, and interactive decorations that evoke nostalgic memories for longtime players. Players can also experience several new gameplay interactions, including a new downed-state animation and a playful Fist Bump interaction that can be triggered after battles. Celebrate with Exclusive Rewards and Anniversary Collectibles Free Fire’s 9th anniversary celebration brings an upgraded lineup of rewards, featuring some of the battle royale’s most popular reward categories and designs to date. Players can earn the exclusive 9th anniversary Backpack, co-designed and selected by the community earlier this year, alongside a themed Male Bundle, an upgraded PARAFAL gun skin, a Katana skin, and more by completing event milestones. Inspired by this year’s “Epic Fight” theme, the Male Bundle showcases elevated design details, including fragmented shoulder elements that symbolize a player who has been reforged and strengthened through battle. Additional collectibles will also be available, including a premium Male Bundle and a new AUG EVO Gun featuring upgraded privileges such as special sound effects and scope designs. The premium Male Bundle showcases dynamic VFX textures with continuously shifting forms, complemented by a shoulder summon effect inspired by transformation and rebirth. Players can also look forward to new Group Skydive and Group Travel Emotes, offering fresh ways to celebrate and coordinate with teammates in style. Craftland Gets a 9th Anniversary Makeover Two popular player-created Craftland maps will receive special 9th anniversary reskins and themed events. In Free Garden, an Energy Storm transforms fruits into Energy-Mutated Fruits, which players can collect and exchange for rewards in the Activity Shop. Meanwhile, Steal A Pet introduces a two-week event where players can earn points redeemable for limited-time gifts and pets, bringing fresh anniversary experiences to community-created content. An Anniversary Theme Song to Bring It All Together To mark its 9th anniversary, Free Fire will release a new theme song, “Made for the Fire,” on June 24. The track will be available on Spotify through Free Fire’s official music channel, bringing this year’s “Epic Fight” theme to life while celebrating players’ resilience, growth, and passion throughout their Free Fire journey. Players can listen to the song on Free Fire’s official Spotify channel at https://open.spotify.com/artist/6Lad89OaqnRo5nf7FyVipt For more exciting updates, stay tuned to the official Free Fire channels: Website: https://ff.garena.com/en/ YouTube: https://www.youtube.com/@freefiremalaysiaofficial Instagram: https://www.instagram.com/freefiremalaysiaofficial/ Facebook: https://www.facebook.com/freefiremalaysia/ TikTok: https://www.tiktok.com/@freefiremalaysiaofficial Garena Free Fire can be downloaded on both the App Store and Google Play . About Garena Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, is the most downloaded mobile game in its genre for seven consecutive years, according to Sensor Tower App Performance Insights. The title has also ranked as the world’s most downloaded mobile game across multiple years since 2019. Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events. Garena is a part of Sea Limited (NYSE:SE), a global technology company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, Monee. Sea’s mission is to better the lives of consumers and small businesses with technology.
