FWD Life Insurance (FWD Philippines), one of the fastest-growing insurance companies in the country, bagged four prestigious awards at the 2024 Boomerang Awards, helmed by the Digital Marketing Association of the Philippines’ (DMAP).
These awards celebrate FWD’s innovation for The One for gamers, a first-in-the-market and fully customizable life insurance bespoke for the gaming community. FWD won Tech Innovation of the Year along with two category-specific wins: a Silver Boomerang in Gaming and a Bronze Boomerang in Commerce.
The One for gamers was launched during the 12th season of the Mobile Legends: Bang Bang Professional League Philippines, and highlighted the value of insurance to a widely underprotected gaming community.
Starting at PhP330 for a year of coverage, The One for gamers can provide protection in just minutes at the FWD Online Shop, with no medical exams required. Gamers can also add critical illness benefit, accidental death coverage, or both. The policy covers most gamer-related health illnesses including loss of sight, hypertension, and motor neuron disease. Policyholders can enhance their gaming experience with added protection through exclusive Vision Express vouchers, included as the current exclusive benefit.
For winning these major awards, FWD was named “Tech Innovator of the Year – Advertiser,” highlighting the insurance brand’s commitment to offering innovative products, services, and initiatives tailor-fit to the next generation’s needs, concerns, and goals.
“We’re very honored for this recognition from our peers in the industry,” said Roche Vanderberghe, Chief Marketing and Digital Business Officer. “These awards push us to further strengthen our commitment to being a different kind of insurer that helps the next generation build their best future while supporting what they’re passionate about.”
FWD winning at the Boomerang Awards follows the insurance company’s abundant recognitions throughout the year from key industry award shows like the PRSP Anvil Awards, PANAta Awards, and the 4As Philippines Kidlat Awards.
Read more about how FWD is changing the way people feel about insurance at www.fwd.com.ph.
1 Based on KPMG’s Global Customer Experience Excellence Report 2023
2 www.insurance.gov.ph > Data > Statistics > Life Insurance Companies > 2023 > Based on New Business Annual Premium Equivalent
3 www.insurance.gov.ph > Data > Statistics > Life Insurance Companies > 2023 > Based on Premium Income
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Reach FWD here, or visit us at our Head Office.
Contact the Insurance Commission Philippines here.
