PHILIPPINES – Samsung is taking smartphone technology to a whole new level with the launch of the Galaxy S25 series. The lineup, which includes the Galaxy S25 Ultra, S25+, and S25, introduces groundbreaking AI capabilities designed to transform how users interact with their devices and the world around them. Here’s everything you need to know about this latest innovation.
1. Personalized AI at your fingertips
At the heart of the Galaxy S25 series is One UI 7, a reimagined interface that integrates AI into every interaction. The system’s AI agents use multimodal capabilities to process text, speech, images, and videos, making interactions feel natural and effortless. This personalized AI experience is powered by Samsung’s Personal Data Engine, which analyzes your preferences securely on the device, ensuring both tailored functionality and privacy.
2. Meet Gemini: Your AI-powered assistant
Gemini, Samsung’s new AI assistant, is more than just a voice command tool. By simply pressing and holding the side button, users can activate Gemini to perform seamless tasks across Samsung, Google, and even third-party apps like Spotify. For example, you can check your favorite sports team’s schedule and add it to your calendar with a single command. Gemini also offers priority access to advanced features like Gems, personalized AI experts for any topic, and Deep Research for detailed analysis.
3. Smarter tools for productivity and creativity
The Galaxy S25 series introduces new features to help users stay productive and creative:
- Writing Assist: Summarizes content, auto-formats notes, and allows text selection for quick edits without switching apps.
- Drawing Assist: Combines sketches, text, and image prompts for creative projects.
- Circle to Search: Enhancements now let users quickly recognize and interact with phone numbers, emails, and URLs directly on the screen.
- Now Brief and Now Bar: A proactive companion accessible from the lock screen, Now Brief offers daily guidance and suggestions tailored to your routine.
4. A powerhouse of performance
The Galaxy S25 series is powered by the customized Snapdragon® 8 Elite Mobile Platform for Galaxy, delivering unmatched performance:
- 40% boost in NPU, 37% in CPU, and 30% in GPU: Ideal for running advanced AI experiences on-device.
- ProVisual Engine: Offers sharper, clearer images and enhanced video capabilities.
- Thermal efficiency: A 40% larger vapor chamber ensures smoother performance during intense use.
5. Redefining mobile photography
Photography enthusiasts will love the Galaxy S25’s camera innovations:
- 50MP ultrawide sensor: Delivers exceptional clarity and color vibrancy.
- 10-bit HDR recording: Produces richer, more detailed videos.
- Audio Eraser: Lets you isolate and remove specific sounds in videos, such as background noise or wind.
- Virtual Aperture and Galaxy Log: Provides DSLR-level depth control and precise color grading options.
6. Sustainability meets durability
Samsung’s commitment to sustainability shines through the Galaxy S25 series:
- Recycled materials: The metal frame includes recycled armor aluminum, while the battery uses 50% recycled cobalt sourced from old Galaxy devices.
- Durable design: The Galaxy S25 Ultra features a titanium frame and Corning® Gorilla® Armor 2, offering enhanced drop protection and scratch resistance.
- Long-term updates: With seven OS upgrades and security updates, these devices are built to last.
7. Exclusive perks for Galaxy users
Samsung is offering compelling benefits for early adopters:
- Six months of Gemini Advanced: Access Samsung’s most advanced AI tools.
- 2TB of cloud storage: Free for six months.
- New Galaxy Club: A flexible subscription model for easier upgrades.
8. Availability and colors
The Galaxy S25 series is available for pre-order from January 23 to February 13, 2025. Choose from stunning color options like:
- Galaxy S25 Ultra: Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray.
- Galaxy S25 and S25+: Navy, Silver Shadow, Icy Blue, and Mint.
9. A vision for the future
The Galaxy S25 series sets the stage for a new era of mobile technology. With its AI-first approach, advanced performance, and sustainable design, Samsung is redefining what smartphones can do—making them not just devices, but true companions.
Customers in the Philippines can pre-order now and get a free storage upgrade worth PHP 9,000. Visit Samsung’s website for more details. Full prices to be announced on January 23 – stay tuned!