Filipinos love the holiday season, with its joyful reunions, thoughtful gifts, and the long-awaited Christmas bonus. However, these festivities often lead to financial challenges at the start of the new year. To help Pinoys avoid this, Metrobank launched G.I.F.T., a financial guide that encourages early planning and mindful spending to ease the financial stress of the holidays and prepare for the coming year.
G.I.F.T: A guide to financial wellness
Get guided with goals
Planning ahead is crucial. By setting both short-term goals, like a vacation, and long-term ones, such as building emergency funds, you can strategically allocate your resources to make the most of your earnings.
Invest a portion of your bonus
Instead of spending your entire holiday bonus, use a portion to grow your wealth through investments. Consult with financial experts to identify the best opportunities based on your life stage and financial goals.
Follow a budget
While giving gifts and enjoying holiday treats is part of the season, creating and sticking to a budget ensures you don’t overspend. Track both essential and non-essential expenses to stay on top of your finances.
Take advantage of deals
Maximize savings by keeping an eye out for discounts and promos. Being a smart shopper means knowing when and where to find the best value for your money.
A carol for financial literacy
Metrobank introduced The GIFT Song, a festive tune that reminds Filipinos of these tips in a fun and memorable way. Available on Metrobank’s Facebook and YouTube channels, as well as radio stations, the song promotes financial empowerment through its catchy lyrics.
Digs Dimagiba, Metrobank’s Chief Marketing Officer, emphasized the bank’s commitment to helping Filipinos thrive financially: “G.I.F.T. is more than just a holiday message. It’s a call for Filipinos to take charge of their financial future—not just for the holidays but for the whole year.”
With G.I.F.T., Metrobank encourages Filipinos to make smarter financial decisions, enjoy stress-free holidays, and welcome the new year with confidence.
For more information, visit Metrobank’s official pages and discover how you can start your G.I.F.T. resolutions today.
FAQ
What does G.I.F.T. stand for in Metrobank’s campaign?
G.I.F.T. stands for Get guided with goals, Invest a portion of your bonus, Follow a budget, and Take advantage of deals.
How can I benefit from G.I.F.T.?
By following G.I.F.T.’s steps, you can avoid overspending during the holidays and start the new year on stronger financial footing.
What is The GIFT Song?
The GIFT Song is a catchy holiday carol created by Metrobank to remind Filipinos of these financial tips.
Why is financial planning important during the holidays?
Planning helps prevent overspending, ensures financial stability in January, and allows for achieving long-term goals.
Where can I watch The GIFT Song music video?
You can watch it on Metrobank’s Facebook and YouTube pages or hear it on radio stations.
