PHILIPPINES – In an effort to enhance the school experience for Filipino students returning to face-to-face classes, Goodday, a renowned cultured milk brand, recently undertook initiatives across various schools in the Philippines. The focus was on supporting student engagement and fostering well-being rather than promoting their brand.
The company visited a total of five schools, reaching out to approximately 24,000 students by providing them with customizable name tags alongside essential school supplies. Additionally, Goodday distributed its cultured milk products in a bid to bolster students’ immunity, visiting a further 105 schools for this purpose.
One notable event attended by Goodday was the “Brigada Eskwela Kick-off” organized by the Department of Education in August 2023. During this event, Goodday distributed around 400,000 bottles of its cultured milk drink, emphasizing its potential role in strengthening students’ immune systems while also serving as a healthy addition to their school snacks.
Mian D. David, Universal Robina Corporation’s (URC) Chief Marketing Officer, highlighted the brand’s commitment to supporting students’ sense of belonging and well-being. The provision of customizable name tags aimed to allow students to express their individuality and foster connections within their school communities.
Apart from its promotional endeavors, Goodday Cultured Milk was spotlighted for its health benefits. Utilizing Japanese technology and containing unique paraprobiotics Lactobacillus paracasei MCC1849 or LAC Shield, the drink is clinically proven to enhance the immune system and aid in antibody production, safeguarding against disease-causing microorganisms.
Available in 80ml mini bottles and 350ml PET bottles with a 12-month shelf life, Goodday Cultured Milk offers flavors like Original, Strawberry, and Mango, catering to varied preferences. Emphasizing the drink’s role in supporting daily health, the article promotes it as a potential addition to students’ diets, coupled with an active lifestyle.
Goodday Cultured Milk is accessible at convenience stores, supermarkets, and various online platforms such as Shopee.