MANILA, Philippines (Mar. 2025) — HONOR is extending software support for its flagship Magic series, committing to seven years of Android OS and security updates. The move, part of the HONOR ALPHA PLAN, aims to enhance device longevity, security, and sustainability.
The initiative kicks off with the HONOR Magic7 Pro, ensuring users can maximize their investment with long-term software support.
HONOR ALPHA PLAN: A Future-Proof Strategy
The HONOR ALPHA PLAN is a three-step corporate strategy designed to transform HONOR from a smartphone manufacturer into a leader in AI-powered ecosystems. By collaborating with industry partners, HONOR seeks to develop solutions that extend device usability and improve digital security.
Stephen Cheng, Vice President of HONOR Philippines, highlighted the significance of this move. “By providing seven years of updates, we’re ensuring our users enjoy a safer and more reliable smartphone experience while also reducing electronic waste,” Cheng said.
Why This Matters
With HONOR’s extended software support, users benefit from:
- Longer device lifespan – Flagship models stay secure and up to date for seven years.
- Cutting-edge AI features – Users can leverage the latest advancements in productivity, gaming, and photography.
- Sustainability efforts – Prolonged device use contributes to reducing e-waste.
The HONOR Magic7 Pro will be the first device under this initiative, launching in the Philippines in 2025. More flagship and foldable devices are expected to follow.
