MANILA, Philippines – Macy Castillo, CEO and co-founder of Enstack, underscored the importance of adopting innovative technologies to empower micro, small, and medium enterprises (MSMEs) during her remarks at the Department of Trade and Industry-led Tatak Pinoy Summit on Wednesday.
Speaking at the summit’s second panel discussion on “A Future-Ready Philippines: Capitalizing on Innovative Technologies and Solutions,” Castillo highlighted Enstack’s role in democratizing e-commerce access for MSMEs. “We make it very easy for businesses to set up online stores, integrating payments and shipping within 10 minutes using our AI-powered platform,” Castillo shared.
She emphasized the critical need for better infrastructure, particularly in underserved areas. “It’s still very hard to reach far-flung areas due to challenges in connectivity and logistics. Improving infrastructure will significantly benefit commerce,” Castillo said.
AI-Powered Solutions for MSMEs
Enstack, a mobile app-based store builder, leverages artificial intelligence to simplify the process of setting up and managing online stores. Features include AI tools for content generation and product listing, which Castillo described as “intuitive and user-friendly.”
Castillo also discussed Enstack’s collaboration with the Department of Trade and Industry (DTI) to spotlight proudly Filipino-made products on their platform, promoting these businesses both locally and globally.
Transforming Filipino Enterprises
Reflecting on her decade-long experience in e-commerce, Castillo encouraged stakeholders to invest in human capital development. “Upskilling MSMEs is vital to broaden their knowledge and help them scale from local to international markets,” she noted.
With almost 200,000 users since its launch in 2022, Enstack continues to innovate to support Filipino entrepreneurs. Castillo’s vision of “enabling everyone to be entrepreneurs” aligns with the summit’s focus on leveraging technology to create a future-ready Philippines.
Source: Enstack Media Relations
FAQs
What is Enstack?
Enstack is a mobile app-based store builder that allows users to create and manage online stores easily using AI-powered tools.
How quickly can businesses start selling using Enstack?
Businesses can set up an online store with integrated payments and shipping in as little as 10 minutes.
Where can the Enstack app be downloaded?
The Enstack app is available on Google Play, Apple App Store, and Huawei AppGallery.
How does Enstack help MSMEs grow?
Enstack provides AI tools for streamlining operations and collaborates with DTI to promote Filipino-made products to local and international markets.
What role does Enstack play in infrastructure improvement?
While Enstack primarily focuses on technology solutions, its CEO highlights the need for better logistics and connectivity infrastructure to support MSME growth.
