Knowing for building telecommunication networks around the world, Huawei officially unveils its first Experience Shop, right at the heart of the busy SM Mall of Asia in Pasay City. Located at the new Cyberzone, the new Experience Store symbolizes Huawei’s continuous growth from a reliable and respected brand into an aspirational brand with a meaningful purpose.
“Innovation has always been in the DNA of Huawei, fearlessly envisioning cutting edge technologies,” said Charles Wu, Country Head of Huawei Technologies Philippines.
The result is a space that is both inviting and relaxing with a well-designed store layout. It guarantees you to quickly find the device you are looking for. The store likewise engages your visual and auditory senses with the top-of-the-line fixtures on the ceilings, the fit-outs, and the long stretch of audiovisual output that highlights the lifestyle themes of the shop. The 110-sqm Huawei Experience Store is designed with simple, all white, minimalist interiors that reflect the “Huawei and I” philosophy,
More than just a store where families, students, and professionals can shop and learn more about Huawei’s innovations, the experience store also is positioned as a place where you can get some expert opinions on what you need.
“Knowledgeable sales people are available to help consumers learn about all the latest products from Huawei and test the best features of each device and guide them in choosing the best device according to their specific needs and passion,” says Jojo Vega, Consumer Business Group Director of Huawei Technologies Philippines.
The hands-on Huawei store experience provides visitors with a chance to try Huawei’s entire product line such as the new Huawei MateS, Huawei G8, Android Watches and Google’s best smartphone today Huawei Nexus 6P.. This first-of-its-kind feature allows users to enhance images with various makeup styles and preview the effects in real time with a single touch.
Another attraction in the store is the Huawei Powerbike, a consumer engagement activity that highlights the power saving advantage of Huawei brought about by its telecommunications network superiority.
“Filipino consumers have shown tremendous affinity for our devices, as translated to Huawei’s impressive market share growth every year. Today, and more than ever, we are bullish that with the increasing platforms to engage our consumers everyday, their trust in our brand and our mutual connections will continue to grow,” added Vega.
With the opening of the Huawei Experience Store, Huawei now has 40 brand stores and 32 kiosks and lounges all over the country. The brand targets 60 brand shops by the end of the year.