MANILA, Philippines – In a breakthrough achievement, HUAWEI has claimed the top spot in IDC’s Global Wearable Device Market Quarterly Tracking report for the first three quarters of 2024. The tech giant’s innovative blend of health and fitness features with fashionable design has propelled it to the forefront of the global wearables market. This accolade highlights HUAWEI’s commitment to revolutionizing wearable technology, cementing its influential role in the industry.
The IDC report reveals a challenging year for wrist-worn devices globally, yet the Chinese market defied the trend with a 20.1% year-on-year growth rate, fueling global market expansion. HUAWEI’s standout performance includes a staggering 44.3% year-on-year increase in global shipments, securing a 16.9% market share. Dominating the domestic market with a 35.7% share, HUAWEI’s consistent top ranking over the three quarters underscores its robust market presence and expertise in smart wearables.
2024 witnessed HUAWEI’s remarkable product launches: HUAWEI WATCH FIT 3, HUAWEI WATCH GT 5, and HUAWEI WATCH D2. HUAWEI WATCH D2’s 24-hour dynamic blood pressure monitoring and HUAWEI WATCH FIT 3’s comprehensive wellness features, including calorie tracking and nutritional analysis, have set new benchmarks. The HUAWEI WATCH GT 5, with its HUAWEI TruSense System and advanced sports functionality, has captivated global markets, earning praise from prominent media like WAREABLE and ANDROID AUTHORITY.
HUAWEI’s strategic localization efforts have further fueled its global expansion. By enhancing operations in Europe, Latin America, Asia Pacific, and the Middle East and Africa, and executing impactful marketing strategies, HUAWEI has strengthened its global brand influence. Appointing high-profile ambassadors Sir Mo Farah and Pamela Reif and hosting major events in Dubai, Barcelona, and Brazil have amplified its global reach. Initiatives like “Light Up Your Rings” and “Tech with Love” reflect HUAWEI’s commitment to blending innovation with human-centered solutions.
HUAWEI continues to lead the wearables industry, delivering exceptional products and setting new standards for wearable health technology worldwide.