MANILA, Philippines (Oct 2025) – Early adopters in the Philippines can now reserve the newest Apple phones and receive significant bonus items. Abenson has launched its pre-order program for the new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air, offering major electronics as exclusive freebies.
Customers who pre-order the high-end iPhone 17 Pro or iPhone 17 Pro Max will receive a free Personal Refrigerator worth P5,995. Those who choose the iPhone 17 or the sleek, lightweight iPhone Air will get a free Mini Party Box valued at P4,999. The pre-order period for all models runs from October 9 to October 16, 2025.
These freebies, along with a range of installment plans and bank-exclusive deals, are part of Abenson’s push to make the new Apple series accessible.
Consumers can pre-order through two methods. They can visit any nearest Abenson branch to secure their reservation in-store. Alternatively, they can place their order online through the official Abenson website at https://www.abenson.com/promos/apple-iphone-17-pre-order.
For customers who pre-ordered, a midnight launch event will be held on October 17 at select stores: Abenson Global City, Abenson Waltermart Sta. Maria, Abenson Alabang Town Center, and Abenson UP Town Center. Pre-ordered freebies for all customers must be claimed in-store on October 17, 2025, only.
Abenson is also offering flexible payment options. An in-house installment plan allows customers to purchase the new iPhone for as low as P3,666.25 per month for 24 months.
Several bank partners are providing exclusive deals.
Metrobank offers a P2,000 discount on cash price for 0 percent installment for 12 and 24 months, plus 0 percent special installment for up to 36 months for a minimum spend of P85,000.
BDO provides up to P6,000 in cashback and 0 percent special installment for 12 and 24 months.
BPI offers 0 percent special installment pricing for 12 and 24-month plans.
Security Bank offers 0 percent special installment for 12 and 24 months and up to P5,000 cashback.
RCBC offers cash price at 0 percent installment for 12 and 24 months plus exclusive freebies.
UnionBank gives P1,000 cashback and cash price at 0 percent installment for 12 and 24 months.
HSBC offers 0 percent special installment price for 12 and 24 months.
PNB gives P3,000 cashback and cash price at 0 percent installment for 12 and 24 months with a minimum spend of P85,000.
Most bank promotions run until October 19, 2025, but customers should check the specific validity dates for each bank as detailed in the press release obtained by our editors. Other payment options include GCash/GGives, which offers zero downpayment with a 0.9 percent interest rate, and Home Credit with 0 percent interest for up to 24 months.
Customers can also avail of the Shop Now, Pay Later promo, which offers up to P15,000 off on cash price at 0 percent installment, payable up to three months later on select banks. This promo runs until October 31, 2025, for all new iPhone models.
Every pre-order automatically qualifies the customer for a raffle draw with major prizes to complete their Apple ecosystem, including an Apple MacBook Air M2, Apple iPad 11th Gen, or Apple Watch SE 2. Non-Apple prizes such as a Sony 55 inch Smart TV or a Kolin 1HP Window Inverter Aircon are also included. To qualify for the raffle, customers must claim their pre-order in-store between October 17 and October 19, 2025.
The raffle draw is scheduled for October 22, 2025. By offering both physical and online pre-order options, substantial freebies, and a wide array of payment terms, Abenson aims to make the new iPhone 17 series launch appealing to a broad segment of the Philippine market.
