ABS-CBN has announced that its flagship noontime variety show, “It’s Showtime,” will continue airing on GMA Network starting 2025. This development strengthens the collaboration between two of the Philippines’ leading broadcast networks, ensuring Pinoy audiences can still enjoy their favorite noontime show from Monday to Saturday.
In an official statement, ABS-CBN expressed its gratitude to GMA for the continued partnership, describing the move as a testament to trust and support between the two organizations. The “It’s Showtime” family, which includes beloved hosts and behind-the-scenes talents, also conveyed their commitment to bringing joy and inspiration to Filipino viewers.
This announcement is a significant moment in Philippine television history, further highlighting how competing networks are setting aside rivalries to meet the needs of their audiences. GMA, known for its primetime dominance, and ABS-CBN, which continues to thrive through its digital and partnership efforts, have proven that collaboration is key in the evolving media landscape.
Kapuso, Kapamilya, and Madlang People—this partnership underscores the vibrant and inclusive spirit of Philippine entertainment. As the noontime show continues to entertain millions, its role in promoting unity and cultural pride remains stronger than ever.