Jollibee 2016 Yumbassadors

James Reid, Nadine Lustre join Jollibee family as newest ‘Yumbassadors’


PHILIPPINES – The country’s number one family fast food chain, Jollibee, has unveiled its newest batch of Yumbassadors—young Filipino achievers who have excelled and continuously trail blaze in their respective fields, serving as role models for today’s Generation Y.

Fast food giant Jollibee welcomes its newest breed of Yumbassadors
Fast food giant Jollibee welcomes its newest breed of Yumbassadors

The world-class roster is composed of talented artists and reel-and-real life couple James Reid and Nadine Lustre; international model Kelsey Merritt; social entrepreneur Rachel de Villa; young inventor Angelo Casimiro; spoken word artist and performer Juan Miguel Severo; model and agricultural entrepreneur Jairus Ferrer; record-breaking runner Mea Gey Niñura; outstanding student and aspiring doctor Christopher Valentin; international race car driver Marlon Stockinger; and world-renowned all-girl group 4th Impact.

“This year’s batch of Yumbassadors are proof of how millennials are – passionate, driven and determined, and always going for the best. This generation, the Gen Y or #ProudGenYum, are impressive individuals and each of them are out to change the world,” shares Jollibee Philippines Head of Marketing and Global Brand Chief Marketing Officer Francis Flores.

World performers 4th Impact was joined onstage by Jollibee
World class performers 4th Impact was joined onstage by Jollibee

“Jollibee puts utmost value on excellence and we always strive to recognize those who manifest it,” he said. “Our Yumbassadors were chosen because of their passion for langhap-sarap ng buhay. They do not settle for mediocrity, and welcome challenges as opportunities to grow and become better people. I am confident that their individual journeys and success stories will inspire many young people.”

To know more about Jollibee’s new Yumbassadors, check out Jollibee Philippines’ official YouTube channel by typing in “Jollibee Philippines” in the keyword search.


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