PHILIPPINES – Jollibee, a household name in the Philippines, continues to celebrate its iconic Chickenjoy through a campaign that delves into the cultural significance and emotional connections this beloved fried chicken holds among Filipinos.
The latest campaign aims to spotlight the enduring popularity of Chickenjoy, portraying it not merely as a culinary delight but as a cultural icon that has forged communal bonds among millions over the years.
Chickenjoy enthusiasts, fondly referred to as Chickenjoyers, perceive the dish as more than a meal; it represents an experience cherished by individuals and families alike. Its crispy and flavorful skin, coupled with juicy and tender meat, complemented by the signature gravy, has made it a staple choice during various memorable life moments for customers, solidifying its status as a leader in the industry.
Mari Aldecoa, Jollibee Philippines Assistant Vice President for Masterbrand and Chicken, emphasized, “Being a Chickenjoyer goes beyond a fondness for its taste; it’s about a profound connection, be it rooted in childhood nostalgia or moments of absolute contentment.” Aldecoa reaffirmed Jollibee’s commitment to reciprocate the joy experienced by Chickenjoyers through their beloved dish.
The new advertisement by Jollibee intricately captures what it truly means to be a Chickenjoyer, showcasing a myriad of emotions and memories associated with this iconic dish.
Available nationwide at PHP 82.00 for a 1-piece solo meal, Chickenjoy can be savored at any Jollibee branch through dine-in, takeout, or drive-thru options. Additionally, customers can conveniently order through the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda.
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