The Jollibee Group has officially introduced Milksha, a beloved Taiwanese milk tea brand, to the Philippines with the opening of its first standalone concept store at SM North EDSA in Quezon City. The launch, held on January 20, 2025, marks a significant milestone for the Jollibee Group as it expands its portfolio to include premium milk tea offerings tailored to Filipino tastes.
Milksha, known for its commitment to fresh, natural ingredients and innovative flavors, has already gained a strong following in Taiwan, Hong Kong, the UK, and Australia. With over 30 specialty beverages, including fan favorites like the Signature 3Q Milk Tea, Milksha aims to capture the hearts of Filipino milk tea enthusiasts. The brand’s emphasis on quality and authenticity is evident in its traditional brewing methods and imported ingredients, such as its signature honey pearls.
The new store’s minimalist design, featuring warm, earthy tones, reflects Milksha’s dedication to natural ingredients and provides a cozy atmosphere for customers. Tea baristas have undergone rigorous training in Taiwan to ensure an authentic experience. Milksha’s arrival in the Philippines is expected to create jobs and bring joy to milk tea lovers nationwide.
Joseph Tanbuntiong, CEO of Jollibee Foods Corporation Philippines, highlighted Milksha’s potential to resonate with Filipinos, stating, “Milk tea has become a big part of Filipino daily lives. Milksha’s dedication to fresh ingredients and unique flavors makes it a perfect fit for this market.” Ernesto Tanmantiong, Global CEO of the Jollibee Group, echoed this sentiment, emphasizing the brand’s ability to deliver delightful experiences to customers.
Milksha’s first concept store is located at Level 2, Main Building of SM North EDSA and is open daily from 10 AM to 10 PM. For updates, follow @milkshaph on Instagram. What’s your favorite milk tea flavor? Share your thoughts in the comments below!
