Jollibee has upgraded its Burger Steak rice meal and has also introduced a new variant, Burger Steak Supreme, as Filipino families continue to look for meals that are delicious, satisfying and affordable.
The Philippines’ no. 1 fast food chain said the improved Burger Steak now comes with more sauce to enhance flavor and overall experience, while keeping its starting price at ₱70 for a solo order.
“We’re seeing that customers are paying closer attention to taste, how filling a meal is, and price, so we’re giving them a pangmalakasang (power-packed) rice meal,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We focused on improving the experience of a familiar product while also introducing a new option for those who want a bigger meal.”
The improvement is supported with materials featuring Joshua Garcia, highlighting the need of Filipinos for meals that can fill their cravings.
Jollibee said the move is part of its effort to respond to changing consumer needs, particularly the demand for meals that combine taste, serving size, and affordability.
The saucier-sarap Burger Steak is available nationwide for dine-in, takeout, drive-thru, and delivery. Meanwhile, customers can enjoy the Burger Steak Supreme in select stores only.
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