MANILA, Philippines – Lenovo, a leading global technology company, has been named as the Official Technology Partner of FIFA, a top-tier sponsorship that includes the 2026 FIFA World Cup™ in North America and the 2027 FIFA Women’s World Cup™ in Brazil. This partnership, announced at Lenovo’s Tech World event, brings Lenovo’s AI-powered products and solutions to the tournaments, enhancing fan experiences and expanding access to football data worldwide. Lenovo’s technology, including ThinkPad laptops, tablets, Motorola phones, and servers, will power fan engagement, stadium technology, and data analytics throughout both tournaments.
Yuanqing Yang, Lenovo’s Chairman and CEO, highlighted Lenovo’s commitment to supporting FIFA’s vision of using technology to elevate the global football experience. Yang noted that Lenovo’s advancements in AI and data technology would be integral to the scale of these events, which are expected to reach unprecedented global audiences. FIFA President Gianni Infantino welcomed Lenovo’s contribution to making football more accessible and memorable, using technology to enhance fan experiences at every level.
The 2026 FIFA World Cup will feature 48 teams and, for the first time, will be hosted by three nations: the United States, Mexico, and Canada. The 2027 FIFA Women’s World Cup, to be held in Brazil, will bring together 32 teams, marking a historic moment as the first time the tournament takes place in South America.
FAQs:
Q: Who is the new technology partner for the FIFA World Cups?
A: Lenovo is the official technology partner for the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup.
Q: What will Lenovo contribute to the FIFA World Cups?
A: Lenovo will provide AI-powered technology, products, and services to enhance fan engagement, stadium experiences, and data analytics at both tournaments.
Q: How will this partnership benefit fans?
A: Lenovo’s technology aims to improve fan experiences with advanced stadium tech, global broadcast quality, and accessible data insights.
Q: Which tournaments are covered in this partnership?
A: The partnership covers the 2026 FIFA World Cup in the U.S., Canada, and Mexico, and the 2027 FIFA Women’s World Cup in Brazil.
Q: Why did FIFA choose Lenovo as a partner?
A: FIFA selected Lenovo for its expertise in AI and technology innovation, aligning with FIFA’s goals of enhancing fan experiences and making football more accessible worldwide.