MediaTek Emphasizes Focus on AI to Embrace Future Technologies

At Philippines Media Gathering 2024, global semiconductor leaders highlight MediaTek’s sustained leadership and strategic market positioning
 MediaTek today revealed that they have been the No.1 global mobile chipset vendor for almost 4 consecutive years since the 3rd quarter of 2020, underscoring sustained leadership in the market. They also emphasized that the Southeast Asia (SEA) region was among three markets that posted a Total Addressable Market (TAM) share of over 50% in smartphones last year. These numbers further reinforce that MediaTek is uniquely placed to meet the demands of the modern tech consumer, especially in a region like SEA, whose high level of sophistication is a testament to the quality of MediaTek’s offerings.
Focus on AI: Embracing Future Technologies
MediaTek views AI and Generative AI as essential and transformative opportunities that will shape the future of technology. The company recognizes the vast potential of AI to drive innovation and efficiency across a wide range of applications. As AI technology continues to evolve, MediaTek aims to be at the forefront, leveraging its expertise to develop solutions that meet the growing demands of consumers and industries worldwide.
“We see ourselves very well-positioned as an enabler this generative AI growth across so many applications, not just smartphones, chromebooks, smart TVs but also automotive and smart complex solutions which will be heavily influenced by AI technology,” said Finbarr Moynihan, Vice President of Corporate Marketing of MediaTek. “Additionally, MediaTek is now focusing on cloud data centers. The cloud and data center infrastructure for AI is going to be critical, and we see significant opportunities for MediaTek there.”
A key focus area is Generative AI (Gen-AI), which is expected to drive innovation across various markets. MediaTek announced that it is expanding its GenAI ecosystem with support from Baidu and LLama, among others, to empower on-device GenAI with real-time features like object removal and image generation.
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