ALBAY, Philippines – Mega Sardines, the flagship brand of Mega Prime Foods Inc. (MPFI), has launched its sixth annual National Sardines Month by assisting over 1,500 individuals affected by Typhoon Kristine in Albay. The initiative aims to provide immediate relief and reinforce the brand’s mission of promoting health and nutrition across the Philippines.
Relief Operations in Albay
In response to the devastating impact of Typhoon Kristine, Mega Sardines mobilized resources to distribute essential food aid. Relief efforts reached 500 residents in Libon, 300 in Lapu-Lapu, Legaspi, and 700 in Taysan, Legaspi. To further extend support, the company donated 2,000 cans of sardines via JCI Bicol to additional affected families.
According to Mark Henry Camacho, Senior Brand Manager at MPFI, “We understand the challenges Albay is facing, and we hope these resources provide a measure of relief as Bicolanos work toward recovery.”
Upcoming Events Nationwide
Beyond relief efforts, Mega Sardines plans to extend National Sardines Month celebrations to Cebu, Davao, Tuguegarao, and Metro Manila. These events will highlight the importance of sardines in Filipino households while continuing the brand’s legacy of community support.
FAQ
What is National Sardines Month?
National Sardines Month is an annual celebration initiated by Mega Sardines to promote sardines as a vital source of nutrition for Filipino families.
Who benefits from Mega Sardines’ typhoon relief efforts?
Over 1,500 individuals in Albay, including residents of Libon, Lapu-Lapu, and Taysan, received hot meals and essential supplies.
How can I support Mega Sardines’ initiatives?
Consumers can support by purchasing Mega Sardines products from official Shopee, Lazada, or TikTok Shop stores.
Will Mega Sardines hold other events for National Sardines Month?
Yes, upcoming events are planned in Cebu, Davao, Tuguegarao, and Metro Manila.
