MANILA, Philippines – The Philippines’ top sardine brand, Mega Sardines, celebrated National Sardines Month 2024 in November with festive events and community outreach programs across key regions. The flagship brand of Mega Prime Foods, Inc. (MPFI), transformed the annual November 24 National Sardines Day into a month-long celebration highlighting sardines’ role in Filipino households.
A Month of Festivities and Relief Efforts
The celebration kicked off on November 3 in Albay, bringing fun and relief to families affected by Typhoon Kristine. The events continued in Tuguegarao, Cebu, Davao, and culminated in Metro Manila on November 24.
At Market! Market! in Taguig, attendees enjoyed a fiesta-themed carnival with games, food stalls, and interactive booths. Participants explored creative ways to cook with sardines, including a DIY bar offering mix-and-match recipes. Esteemed guests, including actress Judy Ann Santos-Agoncillo and content creators Cong TV and Ninong Ry, graced the event.
A Legacy of Freshness and Quality
Founded in 1975, Mega Sardines is celebrated for its innovative 12-hour catching-to-canning process, ensuring unmatched freshness. Today, it offers a variety of products like Mega Corned Sardines and Mega Fried Sardines, maintaining its status as the country’s leading sardine brand.
“Our dedication goes beyond our products. Through National Sardines Month, we honor Filipino resilience and community,” said Marvin Tiu Lim of MPFI.
The month-long celebration continues with more events nationwide.
FAQs
Q: What is National Sardines Month?
A: National Sardines Month is an annual celebration in November honoring sardines as a staple in Filipino households.
Q: When is National Sardines Day celebrated?
A: National Sardines Day is celebrated on November 24.
Q: What makes Mega Sardines unique?
A: Mega Sardines uses a 12-hour catching-to-canning process to ensure the freshest products.
Q: What activities were held during the celebration?
A: Events included fiesta-themed carnivals, DIY cooking booths, games, and community relief programs in various regions.
Q: Who attended the National Sardines Day event in Taguig?
A: Guests included MPFI’s Marvin Tiu Lim, Judy Ann Santos-Agoncillo, Cong TV, and Ninong Ry.
Q: Where can I buy Mega Sardines products?
A: Mega Sardines products are available on Shopee, Lazada, and TikTok Shop.
Q: How does Mega Sardines support communities?
A: Mega Sardines provides relief efforts during disasters, including aid for Typhoon Kristine victims in Albay and Tuguegarao.