SINGAPORE – MOONTON Games achieved a remarkable milestone at the 2024 GamingonPhone Awards held on 6 December. The company’s flagship game, Mobile Legends: Bang Bang (MLBB), was honored as the Mobile Esports Game of the Year for the third time, highlighting its dominance in the global mobile gaming scene. In addition, the Malaysian MLBB team, Selangor Red Giants (SRG), secured the Mobile Esports Team of the Year award, while the MOONTON Games PR team earned recognition as the Best PR/Marketing Team.
MLBB’s growing legacy in esports
The accolade reaffirms MLBB’s exceptional status as the most-watched mobile esports game globally, with 530 million hours watched and a peak viewership of 5 million in 2023, according to Esports Charts. MLBB recently surpassed 1.5 billion registered players worldwide and continues to lead with its competitive gameplay and deep community engagement.
Ray Ng, Head of Esports Ecosystem at MOONTON Games, emphasized the team’s dedication, saying, “Winning the Esports Game of the Year award for the third time recognizes our commitment to bringing great esports experiences for our passionate fans. As the leader in the global mobile esports scene, we aim to foster inclusivity and sustainability. For instance, MLBB will feature as the only mobile esports title in the Southeast Asian Games 2025, with a tournament exclusively for women.”
Selangor Red Giants: Malaysia’s pride
Selangor Red Giants outshone global competition, including Fnatic ONIC Philippines, to earn the Mobile Esports Team of the Year title. Their victory at the MLBB Mid Season Cup (MSC) 2024 in Riyadh, Saudi Arabia, marked Malaysia’s first win at a major MLBB esports tournament. The team’s performance in MPL Malaysia Seasons 13 and 14 positions them as favorites to complete the Golden Road at the ongoing M6 World Championship in Malaysia.
A win for MOONTON’s PR team
MOONTON Games’ PR team was also celebrated for their creativity and strategic impact, winning the Best PR/Marketing Team award. Their work in building MLBB’s reputation as a global esports powerhouse was praised for its effectiveness in driving brand engagement.
MLBB received nominations in other categories, including “Mobile Game Community of the Year” and “Mobile Game Update of the Year,” while voice actor Sam Slade was recognized as a finalist for “Best Voice Acting in Mobile Game.”
FAQ
What is MLBB?
Mobile Legends: Bang Bang (MLBB) is a globally popular mobile game known for its engaging gameplay and thriving esports scene.
Why is MLBB important to the esports industry?
MLBB has set viewership records and fostered a growing community with over 1.5 billion registered players worldwide.
How did Selangor Red Giants make history?
The team became Malaysia’s first to win a major MLBB title at MSC 2024 and are favorites at the ongoing M6 World Championship.
What makes MOONTON Games’ PR team award-worthy?
Their strategic campaigns elevated MLBB’s brand and impact, leading to their recognition at the GamingonPhone Awards.
