Nike and LEGO are joining forces to help children reach their full potential through play and sport. The partnership, launching next year, will combine LEGO’s creativity with Nike’s “Just Do It” ethos to engage kids worldwide.
Recent studies highlight the need for this initiative:
- Only 20% of children get enough physical activity (World Health Organization)
- 33% of children globally have less than 3 hours of playtime weekly (LEGO Group study)
- 59% of parents worry about insufficient playtime for their children (LEGO Group survey)
Cal Dowers, VP of Global Kids at Nike, says: “We’re creating a more accessible future to inspire kids of all ages and abilities to be active. With LEGO, we’re reimagining sport and creative play for children.”
Alero Akuya, VP of Brand Development at LEGO, adds: “By merging LEGO creativity with sport, we aim to inspire new ways for kids to play and develop. This partnership will create unique experiences to engage children’s imaginations worldwide.”
The collaboration builds on both companies’ commitment to child development, fostering skills crucial for future success through creative and physical activities.
For more information, visit nike.com/lego